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Barbie, the most famous doll in the world, has converted to the circular economy. US toy maker Mattel unveiled Barbie Loves the Ocean, its first line of dolls made from recycled plastic, salvaged from the ocean.
The operation is in line with the goal already set by the manufacturer: to reach 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030.
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The Barbie Loves the Ocean collection includes three dolls whose bodies are made with 90% recycled ocean plastic and a Beach Shack set of toys and accessories – this too is made up of over 90% recycled plastic.
On the packaging front, for Barbie Mattel aims to reach 95% recycled or FSC certified paper and wood fiber materials by the end of 2021.