This has signed a binding agreement with PSG Holding Srl for the acquisition of 55% of the share capital of Eureweb Srl
The operation, reads a note, allows MeglioQuesto to evolve its business model and to establish the first Phygital Analytic Company. With this acquisition, this acquisition offers a completely innovative service access experience, simultaneously physical and digital, characterized by immediacy and interaction. Added to this is the unprecedented ability to measure the real conversion of media investments in digital also towards the physical channel. Felice Saladini, CEO of MeglioQuesto: “We are enthusiastic about the agreement reached with Eureweb, which enables MeglioQuesto to be the first Phygital Analytic operator in the sector, accompanying and anticipating the fast transition taking place in the world of customer experience, in the sense of immediacy and interaction never experienced before. The industrial integration will allow the Group to benefit from important synergies of an operational, organizational, commercial and technical nature. “