Be Water, new members join: here’s who they are
Be Waterproduction and distribution company artistic, cultural and journalistic contents, was born in 2021 with the aim of creating a contemporary and multifaceted story on the great themes and events of our time and on what concerns the future of all of us. Producing content in which art, information and creativity come together in a constant flow of projects such as podcasts, films, documentaries, live shows and journalistic investigations the intention is to solicit new opportunities for reflection on structural issues of our present such as sustainability, inclusion, technology, the constantly evolving geopolitical scenario and the world of finance. TO Guido Brera, Filippo Sugar, Barbara SalabèMario Calabresi, Mattia Guerra and Saverio Costanzo, previously announced Be Water partners, are now joining Stefano Bises, Alessandro Borghi, Claudio Erba, Riccardo Haupt and Cecilia Sala.
Guido Breramajority founding partner of Be Water together with Filippo Sugar, describes the entry of the new members this way: “I am convinced that the paradigmatic change in the perception of true or false, of good and evil, of origin and history, of poverty and wealth , ask new forms of storytelling capable of proposing both a holistic vision of the contents and a contemporary vision of the languages, durability and technology. With Be Water we want to build a modern media company, capable of catalyzing ideas, themes, origins, ed different yet similar experiences.
To do this, in the last two months Be Water has opened its doors to talents eager to invest in a system of ideal, participatory and polyphonic connections, thus giving life to a compact and eclectic shareholder structure unique in our panorama: Barbara Salabè, among the most capable and complete managers in the team building and pioneering projects in the media world; Mario Calabresi, extraordinary journalist, our first travel companion and co-founder of Chora, today CEO of Be Content, the company that brings together the activities Chora e Will (podcasts, digital media and journalism), supported by the COO, Riccardo Haupt, who with Will’s team has built a community of over 2 million young people between the ages of 18 and 35; Mattia Guerra, CEO of our production and distribution company Be Water Film, brilliant film and television producer, former creator of the Lucky Red production line.
Filippo Sugar, President and CEO of Sugarmusic among the most important music publishers in Europe who has contributed to defining Italian musical culture in the world ranging from Andrea Bocelli, Ennio Morricone, Nino Rota and Paolo Conte to Madame and Sangiovanni; Saverio Costanzo, director recognized and acclaimed on the international scene; Alessandro Borghi, one of the most talented and loved actors in European cinema; Stefano Bises, screenwriter of important television series of the last decade; Cecilia Sala, an authoritative figure in independent investigative and war journalism and finally Claudio Erba, founder of Docebo, one of the largest e-learning platforms in the world and recently listed on Nasdaq.”
“When I think of Be Water – he declares Barbara Salabe, Executive Chairman of Be Water – a pinwheel comes to mind, in which each part spins the other. Perhaps because our team resembles him: feet firmly planted on the ground and thoughts unbridled. We at Be Water want to build together with our listeners, spectators and consumers a community in which they can recognize themselves through three words: audio, video, live. Chora and Will, therefore podcasts, videos and short journalistic formats, create contemporary, relevant and imaginative IPs, with their own production and audience autonomy. They are the source, the forge, the sensor of questions, of aspirations. Be Water Film’s task will also be to transform the stories resulting from the investigations into real fictional products, that is, to develop, produce and distribute films and series in line with our narrative mission, which navigates in the wake of factual reality. The immense pool of stories and characters from Sugar’s musical world will also be a further inspiration for our productions. Following with Be Water Live we will bring the most popular themes and characters to the scene to make them meet their audience. Uniting markets, talents, personalities and audiences in a single driving force, I am sure, will allow Be Water to overcome the obstacles of a market that is today very segmented and fragmented with particular attention to a world of young people, so hungry for answers to their anxieties.
“Be Water is the place to create informative, educational and entertainment content, in the most diverse formats, which is free and independent”, he said Stefano Bises. “Be Water is a place of free thought and creation, of relationships and ideas that take shape. It is a place where I feel safe”, declared Alessandro Borghi. “Be Water’s mission is to create authentic and profound stories capable of finding listening and attention in a world of noise”, he insisted Mario Calabresi. “Be Water is the team to go on an adventure with,” he said Saverio Costanzo. “Be Water is an ecosystem with incredible social impact, with the potential to expand beyond the segments in which it has already been successful,” he reported Claudio Erba. “Be Water is a free space where talent can express creativity through all media. We want to speak to people using an innovative language, creating a distinctive feature in the audiovisual industry”, said Mattia Guerra.
“In an increasingly conservative and static media landscape, Be Water represents a challenge to the status quo that aims to change the rules of the media game in Italy,” he continued Riccardo Haupt. “Be Water are the boys and girls, still too few, to go on a trip with”, she added Cecilia Sala. “Be Water is a free and independent place where ideas can be born, protected as they grow and then released in new and different forms to make them travel in Italy and around the world“, he commented Filippo Sugar.