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If you don’t dare, you won’t win anyway
For nine years, a small cigarette factory on Lake Constance tried to compete with the big tobacco companies with persistence and innovation. Now “home” seems to be at an end. But founder Roger Koch still hopes for a fresh start. He would be rewarded with success in the second part.
Nine years ago, trained teacher Roger Koch set up a small cigarette factory on Lake Constance to challenge tobacco giants such as Philip Morris and BAT. A boy’s dream, said Koch. Now, with the bankruptcy of Koch & Gsell, the boy’s dream is over. Skeptics might say that a boy’s dream is not a business plan.