Hisense’s Laser Display Technology Takes Center Stage at CES 2024
Last week, CES 2024 (International Consumer Electronics Show) was held in the United States, where global technology companies launched a new round of technology competition. Among the representatives of Chinese enterprises, Hisense stood out by demonstrating the advanced application of laser display in the automotive field and unveiling a series of innovative laser display products.
The display industry has seen a significant transformation with the introduction of laser display technology. Hisense showcased a 100-inch curling screen laser TV, the industry’s smallest 4K laser TV, the world‘s first 8K screen sound laser TV, and the world‘s first dynamic light control laser TVs. This display of innovation has positioned laser display as the most dynamic display category at this year’s CES and has showcased the technological advancement of the display industry.
Foreign media have praised Hisense’s “Transformers”-like scene application and product form of laser TVs. “Home Theater Review,” an authoritative American audio-visual media, commended Hisense’s 100-inch roll-screen laser TV for its innovative design and flexibility. Similarly, “What Hi-Fi,” a well-known British audio magazine, was deeply impressed by Hisense’s world‘s first 8K screen sound laser TV for its impressive movie-level sound effects.
Amidst the CES 2024, Hisense’s laser display products, which showcased “Transformers”-like deformation capabilities, managed to secure eight awards. The laser holographic HUD display for cars, in particular, won the CES 2024 Innovation Award for its advanced technology and enhanced driving experience.
This focus on laser display at CES 2024 is a testament to its potential in the TV industry. Industry data shows that the compound annual growth rate of laser TV sales is nearly 70%, making it the mainstream of large screens in living rooms. The application scenarios of laser display are diverse, from home entertainment to outdoor projection and cinema applications.
As a leading laser TV brand, Hisense has continued to see growth in its laser TV shipments, making it a dominant force in the global market. The retail price of Hisense Laser TV has entered the high-end range, and its overseas sales have grown at a compound annual growth rate of 144% since 2019.
The display industry has taken a significant leap forward with the introduction of laser display technology, and Hisense has certainly played a significant role in its advancement. As the world witnesses the transformative power of “Intelligent Made in China,” laser display technology continues to garner attention and praise from global audiences.