Ding Fan2022-06-25 17:42:24
DoNews, June 25 (Ding Fan) Today, the 2022 Casa Di Sixianghui with the theme of “Unbounded Home, Extraordinary Love” was held in Chongqing. Casarte, the only high-end brand to be blessed by the scene, has released huge growth potential in 2021. On the basis of continuing to rank first in the high-end share, it will achieve a high growth of 40% in 2021, with revenue reaching 12.9 billion yuan. At the same time, according to the latest data of Q1 in 2022, Casarte once again achieved a high growth of 32.3% against the backdrop of a 16.9% drop in overall industry retail sales. Continued high growth allows the outside world to see that Casarte, after changing lanes, can effectively deal with external changes and hand over a transcript of contrarian growth.
In this Sixianghui, Casarte fully interprets the theme of “home without borders” by integrating the three-winged bird brand – bringing users a beautiful life experience of breaking the boundaries of space, creating boundless life, and enjoying boundless ecology . At the scene, the quality life of users throughout the day was displayed through five scenarios: smart living room, smart kitchen, smart bedroom, smart cloakroom, and smart bathroom. It can be seen that Casarte not only achieved product connection, but also achieved a deep connection with the user’s beautiful life through the blessing of the only scene.
The “2023-2025 High-end Home Furnishing Space Trend Report” released by WGSN design agency shows that consumers are more yearning for a comfortable and comfortable lifestyle, and at the same time want to seamlessly integrate technology and life, and they can enjoy comfortable and calm intelligence without seeing technology. Life. How can these be achieved? This time, Casarte gave a model in Chongqing. In Chongqing Yuelai International Conference Center, you can see Casarte building a real home for users on a 300-square-meter stage. The familiar home scenes such as cloakrooms, kitchens, bathrooms, bedrooms, and living rooms on the stage are dotted with Casarte Connoisseur sets, but this time Casarte brings not only a single physical function of high-end appliances, but iterations After the scene, it brings a high-quality and beautiful life to users. In the scenario laid out by Casarte, users can be served and cared for more intimately and proactively in their daily life from morning to sleep. With the blessing of these scenes, Casarte is no longer a cold high-end home appliance, but a better life that understands life, knows heat and cold, and actively connects users.
Unlike traditional home appliances that only provide physical functions, Casarte now provides users with a one-stop high-end smart experience through active services, making users’ lives more comfortable and convenient. So how are these experiences achieved? As Li Huagang, Senior Vice President of Haier Group and President of Haier Smart Home, said: “The combination of Casarte and Tri-winged Bird has opened up a beautiful life with no boundaries at home.” The “boundless” mentioned here can be defined from unbounded space and unbounded life. And ecological boundless to find the answer. In the past 2021, the high-quality growth brought by Casarte’s integration into the three-winged bird scene has been obvious to all. Today, the integration of Casarte and Tri-Winged Bird brings users a beautiful life experience of “unbounded home”. In the future, as it is recognized and selected by more and more users, it will also bring a broader imagination to the development of Casarte.