China Consumers Association: Don’t be superstitious about the so-called “price advantage” of “Double Eleven”

Although November 11 has not yet arrived, the major e-commerce platforms have begun the “Double Eleven” shopping festival. On November 4, the China Consumers Association issued a consumer reminder stating that with the continuous improvement of the legal system and increased supervision, the online consumption environment is gradually optimized, but online shopping infringements still occur from time to time. Consumers should not be superstitious about the so-called “price advantage” of “Double Eleven”. It is best to know the price trend in advance before buying, and be aware of it. Unless it is a long-term follow-up inspection product, don’t just believe in low-price propaganda and blindly. Follow the trend and place an order.

The China Consumers Association stated that “Double Eleven” is a “promotional festival” created by merchants for many years, and the online and offline markets are shrouded in the propaganda fog of “great sale”, “lowest throughout the year”, “limited time snap-up” and “explosive flash sale”. , To form the psychological expectation of “buy is earn” for consumers. But in fact, many years of price monitoring and consumer complaints organized by the Consumers Association show that some merchants’ “Double Eleven” promotional prices may not necessarily be genuinely beneficial. This kind of fancy “buy gift”, the actual price is the same as usual, and it may even be the most expensive in the whole year.

At present, many merchants have launched various promotional methods to attract consumers to place orders, including pre-sales, red envelopes, full discounts, coupons, etc. Some promotional rules are complicated in design and require consumers to “calculate carefully” to sort them out. In this regard, the China Consumers Association reminds consumers to pay attention to the sales promotion rules of the merchants, and understand whether various preferential measures have “threshold” restrictions, applicable product categories and scope, whether they can be superimposed, and after-sales service measures. For those that have not made a clear agreement or are unclearly marked and clearly have unfair format clauses, it is recommended to choose carefully to avoid disputes afterwards. When consumers purchase pre-sale products, they must also clarify important matters such as the payment time and amount of the prepayment and final payment, the delivery time of the merchant, and the liability for breach of contract by both parties.