AoYo’s goat milk brand Kabrita has taken another step towards consolidating its product matrix with the release of three new baby products. On May 9, Kabrita officially launched three infant formula goat milk powders – Kabrita Jingxian, Jingcui Yuebai, and Yueqi. The aim is to meet the refined feeding needs of consumers and provide better nutrition for babies.
Ren Zhijian, executive director, and chief executive officer of Ausnutria Dairy expressed confidence in Kabrita’s strategic transformation from the number one goat milk powder brand to the number one goat milk brand. He emphasized the importance of leading the development of the sheep category with high-quality goat milk products.
The innovative research and development behind the new infant products cater to consumers’ refined feeding needs. Each of the three new products has a unique formula designed to provide specific benefits for infants. Kabrita Jingxian, for example, boasts organic goat milk small molecules and double organic lactoferrin, setting a new benchmark in the milk powder track. Jingcui Yuebai focuses on “double lactoferrin + 10 times HMO,” providing comprehensive benefits for babies, while Yueqi emphasizes the nootropic effect with added top-quality DHA.
With a focus on specialty goat milk raw materials, process research, and clinical research, Ausnutria aims to enhance Kabrita’s global R&D capabilities and strengthen its position as a leader in the goat milk category.
Kabrita’s product range includes infant formula goat milk powders for different age groups, as well as products for pregnant and lactating mothers and the whole family. The brand’s commitment to quality has earned the trust and recognition of consumers, with Kabrita being the most recognized goat milk powder brand according to the “2024 Milk Powder Feeding White Paper for New Generation Mothers” released by Babytree.
As Kabrita accelerates its global strategic layout and aims to consolidate its leadership position in the goat milk brand market, the brand has seen significant growth both domestically and internationally. After passing the review of the U.S. Food and Drug Administration in 2023, Kabrita’s infant formula goat milk powder is now available for sale in the United States.
Looking ahead, Kabrita is eyeing the Indian market as its next key target for expansion. With a strong presence in the top three markets globally, the brand’s differentiated competitive advantages are expected to solidify its position as a global leader in the goat milk category.
At a recent press conference, Kabrita invited industry experts and mothers to discuss the benefits of goat milk powder and the challenges and opportunities facing the industry. The launch of the new products is seen as a positive step towards driving innovation and growth in the goat milk powder market.
Overall, Kabrita remains committed to leading the industry in high-quality development and driving product innovation through scientific research. With a focus on building a sustainable and stable value chain, Kabrita aims to accelerate towards a new era of growth and success in the goat milk powder industry.