Cyber Monday can be worth it. There are some product categories that are cheaper on this day than on Black Friday. Business Insider
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Cyber Monday is not only one of the biggest, but also the last deal day of the calendar year. After Prime Day in the summer and Singles’ Day and Black Friday in November, Cyber Monday represents the culmination of the shopping events.
When does Cyber Monday take place?
This year will be the Cyber Monday am 27. November 2023 organized. As always, it takes place on the Monday after Black Friday, which falls on November 24th in 2023. The so-called Cyber Week (usually includes all days from the Monday before Black Friday up to and including Cyber Monday) begins on November 20, 2023.
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What awaits you on Cyber Monday
Like the other shopping events, Cyber Monday attracts with attractive deals and discounts – only online instead of in store. They are already taking part in this 88 percent of the 50 most important online retailers. This emerges from an analysis by the market research company Digital Commerce 360.
Many of the participating shops advertise high discounts, special bundle offers or more favorable conditions. However, retailers have been criticized for this in the past. Reason: The reductions are often offset against the recommended retail prices, which are much too high. This makes the deals look much better than they actually are. That’s why many consumers ask themselves: whether Cyber Monday is worth it.
Is Cyber Monday even worth it?
Digital Commerce 360 provides clarity on this. As part of the examination of offers from the past (2020), the market research company’s experts also showed that customers Saved an average of 29 percent on Cyber Monday. Bargain hunters were able to save even more on the 50 most important brands. Here it was Average savings even up to 50 percent.
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These purchases are particularly worthwhile on Cyber Monday
Adobe also conducted an analysis of Cyber Monday deals from the past – and compared them with offers on discount days such as Black Friday. The results of the comparison were included in the report „2023 US Holiday Shopping Forecast“ published. The report shows which products and product categories will have the highest discounts on Cyber Monday. It is therefore particularly worthwhileBuy consumer electronics and furniture on Cyber Monday, as they will be even cheaper on this day than on Black Friday. But also the prices for Sports clothes and domestic appliances only fall to their lowest point after Black Friday.
Why else is Cyber Monday worth it?
Another point in favor of Cyber Monday is the fact that it is not that well known. This was stated in a survey by the German Trade Association 94 percent of consumers surveyed said they were familiar with Black Friday. For comparison: Only 84 percent of those surveyed knew about Cyber Monday. In addition Only 38 percent of survey participants want to buy something on Cyber Mondaywhile it am Black Friday 49 Prozent are. So there’s less competition on Cyber Monday, which could mean that particularly good deals don’t sell out as quickly.
These shops will be taking part in Cyber Monday 2023
More Cyber Monday offers
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