There is music and music. At least if we talk about production sectors: notes full of pathos for the live that, struggling with the anti coronavirus legislation, does not know when it will return to full capacity; hymn to joy for the discography that closes the first half of 2021 with a 34.27% increase in its turnover. This was revealed by the data of Fimi, a confindustrial association of the sector, according to which the first six months of the year “are worth” 128.6 million. Almost the entire market goes digital (more than 100 million), streaming continues to be the leading segment (97.5 million), but the physical is far from doomed: sales grow by 106% in comparison with the same. period of the previous year.
The boom of the physicist
This is the most interesting news of the report, according to which the physicist collectively collects 24.1 million from music fans compared to 11.6 in the first six months of 2020. An exceptional performance in which the growing vinyl plays an important role 189.3% and is worth 12.5 million, but also the cd which increases by 52.2%. Numbers on which, in any case, it is necessary to reason: the first half of 2020 coincides with the period of the lockdown, with the shops closed while on e-commerce platforms such as Amazon mainly the purchases of basic necessities were concentrated.
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Streaming more and more premium
To understand that the sector is really healthy, we need to look at digital: premium streaming reaches 67 million (+ 41%), video streaming is also good, which is worth 14 million (+ 47.7%), while it decreases (-17 , 6%) ad-supported free streaming, whose value stands at 15 million. Downloads disappear from the radar (2.6 million turnover, -25.6%). Advertising synchronizations, which are worth 4.2 million (+ 11.4%), are also doing well.
The year of Colapesce and Dimartino
If we look at the rankings, Italian is mainly spoken with Very light music by Colapesce and Dimartino the best-selling single and the namesake of Sangiovanni that excels among the albums. According to Enzo Mazza, CEO of Fimi, “the strong impact of premium services continued in the first half of the year, with more and more Italians subscribing to digital services: a transition that is making up the country for years of innovation lag”.