Etro and Safilo team up, exclusive agreement for a new eyewear collection: the details
Etro and Safilo Group announce a global, exclusive, 10-year licensing agreement for the design, production and distribution of eyewear collections sign Etro. Etro – Italian luxury brand with a historical heritage of excellence and quality, for one year under the creative direction of Mark DeVincenzo – enters into a partnership with Safilo Group, one of the most important players in theeyewear for the design, production and distribution of sunglasses, optical frames, helmets, goggles and outdoor goggles.
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“The partnership with a leading company like Safilo represents a further step of expansion and expansion of the Etro offer and makes it increasingly complete and transversal. The Eyewear segment will be added to the Ready-to-Wear, Home, Fragrance lines and the recently announced Etro Kids collection” – he declares Fabrizio Cardinali, CEO of Etro. “I have always considered Etro a lifestyle brand a 360° and I am very happy to mark this new milestone as a completion of a global and integrated vision dedicated to the different product categories and different types of consumer”.
“We are very proud to start this new collaboration with a company that represents excellence in fashion and textiles. Our creative team is in full harmony with Marco De Vincenzo, with whom we are working to create a distinctive collection, capable of making the most of the brand’s potential in the eyewear category,” he said. Angelo TrocchiaCEO of the Safilo group.
“Etro is a luxury brand that boasts a rich tradition of reinterpreting the canons of beauty and is recognized for its iconic patterns. This is also why Etro integrates perfectly into our portfolio, enriching our offer”. The first collection, including sun and optical frames, will be presented for the Spring – Summer 2024 season.
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