Every commentator Du Hengfeng
Today is the sixth “China Brand Day”, and it is also the day when the CSI Listed Company Brand Value 100 Index (referred to as the Perky Brand 100, code: 931852) was officially launched and the China Listed Company Brand Value List was officially released.
Over the past six years, we have become more and more deeply aware of the power of brand value. The transformation from Made in China to Created in China is achieved by the influx and rise of Chinese brands. As General Secretary Xi Jinping pointed out – “Promote the transformation from Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands”.
An innovation in the theme of brand value
The influx and rise of Chinese brands have converged on the journey towards high-quality development of the Chinese economy. An important platform is China’s capital market; an important force is China’s listed companies. The financial market index is an important basis for dynamically measuring the performance of the capital market and listed companies.
This is the meaning behind the official launch of each brand 100 index. As the first cross-border index jointly launched by CSI and financial media, “Every Brand 100 Index” is an innovation in the field of brand value, which highlights the rise of China’s economy and the promotion of the brand influence of Chinese listed companies. Behind it is the confidence of the Chinese nation, the confidence of Chinese companies, and the confidence of Chinese financial media.
Different from most stock indexes in the market, the 100 index of each brand is the latest result of the long-term joint efforts of leading institutions in various fields in China-Daily Economic News is China’s leading professional financial media, and has reported on China’s capital market for 18 years. It has accumulated rich experience and is a witness and recorder of the development of China’s capital market; the China Enterprise Research Center of Tsinghua University School of Economics and Management is a leading academic institution for Chinese enterprise brand research. Since the first China Brand Day in 2017, it has been committed to academic He is an observer and thinker of China’s capital market by studying the corporate value of listed companies; CSI Index Co., Ltd. is a leading financial data service provider in China. In the past 17 years, the index system it has managed has covered the global market with Shanghai, Hong Kong and Shenzhen markets as the core. 16 major countries and regions.
Throughout the global financial market, many influential indices are the “works” of foreign financial media. Now, Chinese financial media needs and has the responsibility and ability to launch their own influential index. This is another symbolic meaning every time the Brand 100 Index goes online.
Get through the brand value and investment value
From brand value to investment value, each brand 100 index also reflects the comprehensiveness and balance in design and operation.
Different from indexes classified by market, each brand 100 index covers Chinese listed companies in the three major markets of A-shares, Hong Kong stocks and U.S. stocks, presenting investment opportunities for Chinese companies from a broader perspective. In terms of quantity, among the 100 sample companies, 70 are A-share companies, and 30 are Hong Kong stock and US stock companies; in terms of weight, each brand 100 index is weighted according to the free float market value, because the market value of Hong Kong stock and US stock companies is generally biased. Among the 5 companies with the largest weight, 4 are overseas listed companies, such as Tencent Holdings and Alibaba, which ranked first and second, and China Mobile, which ranked fourth. (A+H), as well as the fifth-ranked Jingdong Group, are listed on Hong Kong stocks. The top 20 companies by weight also include overseas listed companies such as Meituan, NetEase, Lenovo Group, Xiaomi Group and Baidu Group.
Different from some indexes classified by industry or concept, each brand 100 index is not limited to specific businesses or products, but directly selects outstanding companies from the perspective of brand value, smoothing the impact of macro cycle and industry cycle fluctuations on the index. Conducive to the overall stability of the index.
It is reported that the sample stocks of each brand 100 index are derived from the brand value list of Chinese listed companies. The list is supported by the brand value theory and calculates the listed companies from the three dimensions of balanced financial income, brand contribution ratio and brand income intensity. brand value. Jumping out of the inherent path of industries, products and short-term performance, and examining corporate investment value from the perspective of brand value, which is a longer period, is also the innovation of the Brand 100 Index.
Unlike some indexes that pursue stable and low returns or pursue risks to gain excess returns, each brand 100 index includes not only leading companies in traditional industries, but also leading high-growth technology and consumer companies. achieve a better balance. The overseas listed companies shortlisted for the 100 index sample stocks of each brand include the absolute leaders and “cash cows” such as Industrial and Commercial Bank of China, China Construction Bank and China Mobile, which have consolidated the foundation of the index; there are also experienced companies such as SAIC, Yili and Country Garden. The national brands that have grown after the ups and downs and the big waves have built the skeleton of the index; in addition, there are also “growth stars” with huge development potential in their respective industries, such as LONGi, Tencent Music, and Meituan, which have raised the “growth star” of the index. dome”.
Every time the Brand 100 Index is officially launched today, the market can expect the index to become a weather vane for measuring the growth of Chinese companies’ brand value, and an important tool for institutions to develop products and investors to select targets.
We believe that listed companies with high brand value and more conscience should be favored by more capital and bring higher returns to investors. This is the consistent logic behind the brand value list to every brand 100 index.
We also hope that through the release of the Chinese Listed Company Brand Value List and the “Every Brand 100 Index”, more listed companies will be enlightened to realize the importance of brand value, and more and better Chinese brands will flow and rise day by day.
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