Despite the limitations of the online event, MIDO 2021 / Digital Edition, the world fair of eyewear (ie eyewear but also lenses and accessories), ended successfully. Next appointment on February 12, 2022 to finally find yourself in the presence.
Almost 50,000 interactions on the business platform, 438 showcase pages, more than 5,700 registered users, 50% of international presence: these are the numbers of the “transition” edition between the pandemic and February 2022, which also confirms its vocation in this immersive formula international, its role as an industry leader and its ability to generate business.
MIDO’s B2B activities continue on the platform that connects buyers and exhibitors until the next edition: in the 24 time zones, meetings for exhibitors and visitors from all over the world to contribute to the recovery of trade worldwide and relaunch the market in the sector.
The audience of this edition confirmed the presence with the majority of Europeans, followed by Americans and Asians. There was also a lot of journalists from all over the world (over a hundred accredited) who followed the events, visited the virtual stands of the exhibitors and talked about the new and innovative event, the first virtual event in the sector to be certified, through rigorous verification. ISF CERT inspection, to ensure the correct, uniform and transparent measurement of the data useful to represent the “dimensions” of the virtual exhibition, as well as the physical one.
In this format, with over 30 exclusive events – all available online – and 60 speakers, an impressive deployment of popular guests who alternated in the emotional show, including great stars from different worlds: photographer Albert Watson, chef Massimo Bottura, the designer Fabio Novembre, the sociologist Francesco Morace as well as the big names in world eyewear and design, together with experts and technicians who animated lounges and rooms dedicated to professionals and addressed specific elements of the sector.
The unique and innovative idea, through which the 3 days was developed, had eyewear as its protagonist at the center of the exchange and contamination between art, culture, fashion, current events, design, technology. A moment of reflection and above all of building the future.
“The first edition of MIDO 2021 I Digital Edition has ended and we are very satisfied with the results that have been achieved thanks to the impressive commitment of the whole team – says the President of MIDO Giovanni Vitaloni. Despite the very complex year that put us to the test, we were able to build and strengthen new certainties and we created a digital fair that came as close as possible to an in-person fair. We have had a lot of users and interactions, many more than expected. We are therefore
even more eager to meet again in Milan next year re-evaluating the opportunity of the online mode that has allowed us to reach new exhibitors and visitors. “
The new online formula made it possible to involve the public in various successful initiatives: many ventured into the history and curiosities of the world and the history of eyewear, with the Trivia by MIDO contest: for the 3 days of the event, all users of the platform were able to answer 14 questions about the coolest accessory. The winner (who answered the most questions in the shortest time) is Francesca Benedetti of Optikid, Rome, who will receive a special gift.
The public also elected Your BeStore, special category of the BeStore award, awarded this year, by a jury of international experts, to Kempkes Optiek by Carlo van Kleij (Holland) for Design and to Optician Store by Romica Romascu (Romania) for Innovation category. The new category Your Bestore instead involved users of the digital platform, who were able to vote for their favorite optical center, in the Contest section. The winner is Kerry Salsberg’s Eyes on Sheppard (Canada).
All the events of the 3 days are available on the platform. Updates and details on the event website www.mido.com and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin and through the official APP.