Will be held from May 16th to 19th al Forte Village Of Santa Margherita di Pula the 39th edition of Lincontro, the reference event for the food sector long italian consumption organized by NielsenIq. The event, this year entitled “Imagining new businesses. Visions, values, skills”, will bring together over 250 companies and more than 600 managers among the most prestigious brand and brand operators. The four days in Sardinia will be an opportunity to take stock of a sector, that of large-scale consumption, which in 2013 reached a turnover equal to 134 billion and which therefore represents an extremely important item of the entire Italian GDP. The supply chain has 20 thousand active companies and is a source of employment for 330,000 workers. Furthermore, in the large-scale retail trade sector there are more than 400 brands and over 200 decision-making centres.
“The 2024 edition of Linkontro will be an opportunity to analyze the complexities of the present, from economic and geopolitical uncertainty, to the technological revolution that has changed our way of living and working, up to the theme of sustainability, understood in environmental terms, social and governance, and diversity as a driver of development”, announces NielsenIq, whose data highlights how, despite theinflation is now aligned with the European level, Italian families are continuing to lose purchasing power to a greater extent than what happens in other large European countries.
The first day of the event will therefore be dedicated tocurrent economic, social and political scenario. The work will begin on the afternoon of Thursday 16 May Samantha Rovatti of Lincoln ed Emilie Darolles, president of NielsenIq West Europe. Subsequently, the Nobel Prize for Economics Michael Spencer with Tito Boeri (Bocconi University) will analyze ways to resolve the permacrisis for the benefit of all. Andrea Pontremoli from Dallara will talk about innovation and growth. They will conclude the first day Paolo Mielijournalist and historian, e Annalisa Cuzzocreadeputy director of La Stampa, reflecting on the essay “Il Secolo Autoritario” written by Mieli.
On Friday 17 May, crucial issues such as demography, biodiversity, sustainability, new consumption habits and inclusion. Among the speakers, Francesco Billari from Bocconi University which will analyze demographic development. A topic that will also be explored in depth in the speech by Christian Centonze (NielsenIq), e Mara Galbiati (GfK Sinottica), which will address the issue of changing consumer habits. According to data from NielsenIq, in fact, 96% of Italians have already gradually changed their purchasing methods in the consumer goods sector to better manage expenses, with a growing focus on well-being. Furthermore, the shift in the demographic curve in Italy will further modify the consumption map in the near future. To comment on the interventions Giangiacomo Ibba of Crai e Antonio Decaro of Bolton Food, led by Stefano Galli (NielsenIq).
They will then take the floor Andrea Gangheri by Quantis e Telmo Pievani of the University of Padua to explore the double challenge that awaits us for the climate and the protection of biodiversity. He will intervene then Cristiana Scelza (Valore D and Prysmian) to underline diversity understood as richness and inclusion as a driver of development. Sabino Cassesejurist and former judge of the Constitutional Court with Francesco Mutti (Centromarca) will focus on the importance of collaboration starting from the values and teachings of the Constitution. In the afternoon, two NielsenIq workshops dedicated to retail consumerization: the challenge of microterritoriality and retail media; the new frontier of collaboration between brands and retailers.
Saturday 18 May will focus on innovation and new technologies, the rise of digital e social commerce and theartificial intelligence as well as its spread at an exponential rate. Sara Bernardini from Royal Holloway University of London will talk about artificial intelligence. They will contribute to delving deeper into the topic of technologies and social commerce in consumer goods Vaughan Ryan di NielsenIq, Sara WriterColgate Palmolive Italy e Jonathan Forma, Colgate Palmolive Apac. The interview will follow Angelo Mastrolia, president of Newlat. They will then go on stage Francesco Del Porto e Maura Latini, Gs1 president and vice-president respectively, to delve deeper into the topic of collaboration between consumer goods companies. The speech will follow Davide Pellegrini of the University of Parma on artificial and collective intelligence. They will close the conference Mario Calabresi and the “Lady of the Comets” Amalia Ercoli Finzi.