One Podcast is the new initiative of the Gedi Group for digital audio content: a platform dedicated to the creation of original entertainment and information series offered with daily streaming and live programming, usable at any time of the day from any device.
To reaffirm its commitment in the sector, Gedi has signed an agreement for Italy with iHeartMedia, the number one podcast publisher in the world with over 750 iHeartRadio Original Podcasts under its belt and more than 320 million downloads per month worldwide. . The agreement includes the translation and distribution to the Italian public of thousands of highly successful series of all kinds which will also be available in the original language.
«Gedi’s digital development path is proceeding decisively and embraces new market segments to respond to an international phenomenon that has great potential: in addition to news and videos, we want to create an important range of digital audio products in Italy. An increase in information and in-depth podcasts already present in Repubblica and La Stampa will be accompanied by a very rich range of entertainment audio series, directed by Linus »explains Maurizio Scanavino, CEO of Gedi.
“One Podcast is a candidate to be the largest offering of digital audio content and programs in Italy – adds Conal Byrne, CEO of iHeartMedia’s Digital Audio Group – and as a leader in the sector, iHeart can open access to Podcast to Gedi listeners of enormous success, which tell original and boundless stories ».
In the US alone, there are over 120 million podcast listeners every month, with more than a billion downloads. Interest is also growing in Italy in a rapidly expanding market that has already reached 10 million users every month, especially among the younger audience. The new One Podcast App will distribute all Gedi audio content, including live broadcasts of Radio Deejay, Radio Capital and m2o as well as 25 thematic music channels with continuously updated playlists: from the hits of the moment to Italian music, from past hits to 90s dance, from pop to rock, from classical to jazz.