What is the essence of retail? For traditional e-commerce companies, they believe that the essence of retail is traffic, while Gome, which has been deeply involved in the retail industry for 34 years, has a different understanding. At the Gome Strategic Exchange in October this year, the founder Huang Guangyu said: “From the perspective of user thinking, the retail industry must be for the business of goods and services, not simply for customer acquisition.” Therefore, Gome puts forward the strategic goal of a full retail ecological sharing platform, not relying on traffic to increase transaction probability, but solidly doing quality and service.
The essence of the whole retail ecosystem
As the so-called insiders watch the doorway, the outsiders watch the excitement. Some people say that Gome’s full retail ecology is very simple. It is just a repackaging of the previous new retail concept, which belongs to “old wine in new bottles”. But in fact, Gome’s full retail not only includes all the definitions of new retail, that is, selling through online and offline omni-channels and all scenarios; at the same time, Gome also integrates online, offline, supply chain, logistics, big data & cloud Sharing and co-constructing six major platforms for integration and coordination, so as to digitally transform the production, circulation and sales of commodities. It not only plays the role of ToC retailer, but is also a service-oriented platform for the B-side.
In other words, Gome’s full retail has a higher dimension, wider content, and stronger empowerment than traditional retail.
Most importantly, Gome’s entire retail ecosystem emphasizes sharing and co-construction. For this reason, Gome has fully opened the six platforms as new digital retail infrastructure, so that any traditional manufacturer or seller can access the platform and use its functions to quickly transform and upgrade. It is a digital manufacturer or digital retailer.
In many rounds of big promotion nodes this year, Gome will fully open its full resource pool and full service toolkit to third parties. Whether it is a seller of food, daily-use, toys and other categories with low customer unit prices, or a manufacturer of high-customer unit prices such as cosmetics, home furnishings, and home decoration, the full range of marketing tools provided by Gome’s big data & cloud platform can be used quickly. , Precise positioning of potential customer groups, making marketing more efficient, lower costs, and more significant conversion rates.
Digital technology empowers the retail industry to reduce costs and increase efficiency
In order to help traditional manufacturers to transform and upgrade into digital intelligent production enterprises, Gome is relying on big data & cloud platform to build a C2M reverse customization system. Through big data analysis, it has the ability to predict consumer demand in advance and manage the whole life cycle, and open and share these capabilities with upstream manufacturers. The two parties jointly develop, manufacture, and market new products, realizing the effective resources of upstream manufacturers and downstream retailers. Integration and redistribution of commercial profits have achieved multi-party cost reduction and efficiency enhancement.
At this year’s e-commerce conference, Du Juan, CEO of Gome Holding Group, said: “The shared and co-construction of the retail industry empowered by digitalization provides new ideas and new paths for solving the problems of imbalance and insufficiency in economic development. Vigorously boost industrial development, expand domestic demand and promote consumption”. Gome, with its high-quality, truly low-price, and good service, meets the consumer needs of all families in all scenarios, all categories, all services, and all life cycles, which is to enhance consumers’ sense of happiness, sense of acquisition and security.
Therefore, Gome’s full retail ecological strategy, through the full opening of the six platforms, is moving forward courageously towards the goal of “sharing and co-building a’home·life’ retail community”. At the same time, Gome has also determined the long-term goal of the second phase of the “Home·Life” strategy, with high-quality products and outstanding services, to make unremitting efforts to enhance the better life of family users!Return to Sohu to see more
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