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Jonnie Cahill, US marketing director at Heineken. Heineken
Heineken is planning a major advertising push to attract Generation Z consumers in 2024.
The company says 40 percent of consumers who try its non-alcoholic beer for the first time go on to drink it again.
Heineken USA marketing chief Jonnie Cahill said the brand wanted to “make moderation cool.”
This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by an editor.
Heineken USA is preparing another major push for its Heineken 0.0 product in 2024. In the first quarter alone, the Dutch beer brand plans to get “millions of samples” of its non-alcoholic beer into people’s hands.