You can’t imagine how popular Hongxing Erke is now: On July 24, enthusiastic netizens flooded into the live broadcast room of Jingdong “Thank you, like the domestic products”. A variety of products from Hongxing Erke and other brands were sold out of stock. Sold out. Netizens who didn’t grab it even shouted: “Hongxing Erke is really out of stock, send me the shoe box…”
According to data from JD.com, on July 23rd and 24th, the transaction value of sports national fashion brands increased by 500% year-on-year. Beijing, Shanghai, Chengdu, Shenzhen, and Guangzhou became the top five cities with the highest turnover. The popularity of domestic brands is simply against the sky. Is there anything wrong with it?
The popularity of Hongxing Erke was unexpected and reasonable. As a domestic brand, Hongxing Erke has a relatively low “sense of existence” on the Internet in recent years. However, when Henan suffered a severe disaster that was rare in a millennium, Hongxing Erke immediately donated 50 million materials. Netizens saw that it was not right. It seems that your business is not doing very well. You can pay 50 million yuan for this. Isn’t it too righteous?
Netizens were moved by the great love of Hongxing Erke, and set off a wave of “wild consumption” to support Hongxing Erke. In addition, domestic brands such as Guirenniao and Huiyuan have also become popular brands supported by netizens because of their generous donations to the disaster-stricken areas.
At 20:00 on the evening of July 24th, JD.com will create a live broadcast special of “Thank you, praise for domestic products”, to call these domestic brands that have “difficulties” but don’t forget to rush to the disaster area. Domestic brands such as Hongxing Erke, Guirenniao, Huiyuan, Huaxizi, Perfect Diary, Winona, etc. all appeared in the live broadcast room and interacted with netizens.
However, the inventory of Hongxing Erke still did not keep up with the enthusiasm of netizens. Many netizens said that they did not grab the goods and called on the boss to increase the production line quickly. “Boss, let’s replenish the goods soon!!! Or I will help you step on the sewing machine!!!”, “Why can’t you keep a few pairs for me!!! Buy so many of you to wear here!!!”, “Go on! Down jacket, I will wear it with air-conditioning!”, “Hongxing Erke is really out of stock, send me the shoebox…” It’s really moved and sentimental. This year’s netizens are sentimental and righteous.
With the dual blessing of the Tokyo Olympics and the consumption boom of the national trend, JD.com’s domestic products ushered in a huge sales. According to data from JD.com, on July 23rd and 24th, the transaction value of sports national fashion brands increased by 500% year-on-year. Behind this is the affirmation and support of countless netizens to national enterprises. Among them, running shoes, basketball shoes, training shoes, sports pants and sports accessories have the most popular sales. Beijing, Shanghai, Chengdu, Shenzhen, and Guangzhou became the top five cities with the highest turnover of JD sports national tide brands. Among them, Beijing’s turnover reached 530% year-on-year, Shanghai’s turnover reached 750% year-on-year, and Chengdu was the first to enter the city. Sell TOP5.
Responsible companies with great love deserve our respect. I hope that more companies like Hongxing Erke will stand up in China, go out, and become the pride of domestic products! Not much to say, support you!Return to Sohu to see more
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