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At some point you’re done saving: How consumers defend themselves against inflation – and still suffer from it
Rents, health insurance premiums and electricity. Everything gets more expensive. But the surcharges on butter, pasta and coffee are particularly damaging to morale.
Whether at the beginning of January 2020 or 2024, there are discounts on fruit, wine and chicken. And if you buy two packs of La Semeuse coffee – beans or ground – you will receive a third for free. The full-page Coop advertisement promises “weekend promotions” for the first Friday and Saturday of the new year. The idea has remained the same, as have the graphics. Only one thing has actually changed in these four years: the price.