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How medium-sized businesses and start-ups find each other

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How medium-sized businesses and start-ups find each other

Ultimately, according to the Marantec boss, medium-sized companies must above all be prepared to jump over their shadows, even when it comes to critical issues. “When it comes to the topic of data security, we of course also pass on contracts to IT and have them checked.” So despite the basis of trust, she doesn’t approach the matter naively. “The difference is whether you focus on it because you’re looking for reasons why the collaboration isn’t working.”
How thin the line can be that determines the success or failure of a cooperation can also be seen elsewhere. “I was recently at an event where people demanded that start-ups not use certain words like ‘summit’ so that medium-sized businesses could understand them,” reports Hochmüller.

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