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The South Korean group continues its climb to leadership in future mobility by announcing Hyundai Connected Mobility, a new entity that aims to offer a range of in-car and in-app digital services.
Hyundai: ecosystem synergy to drive change
The Hyundai Group enjoys a diverse and complementary presence of units that can create added value to the products and services offered in the market globally. This strategic approach to software and services requires organizational change: while Hyundai Connected Mobility benefits from proximity to customers and their feedback, Hyundai Motor Europe will leverage its extensive product experience. Together, they will ensure that they improve the customer experience by offering products and services tailored to meet their ever-evolving expectations.
Hyundai Connected Mobility: una triplice strategia
Hyundai Connected Mobility is based on three main pillars: mobility services, connected car services and data-driven digital services. In the first case, for mobility services, Hyundai deploys the Mocean group brand which operates through subscriptions representing a Interesting alternative to purchasing or leasing a Hyundai vehicle. The subscription formula is essential to attract new customers beyond conventional ownership, allowing them to explore the brand’s vast range of award-winning electrified vehicles. For the second pillar, that of mobility services, the solutions include the integrated Bluelink on-board platform and new services that leverage software-defined vehicle (Sdv) technologies. Hyundai plans to launch three different Bluelink service packages to address different customer needs, including Bluelink Lite and more advanced subscription services with value-added features. Finally, for data-driven digital services, Hyundai has decided to make the advantages of software-defined vehicles available. In addition to providing regular Over-the-Air (OTA) updates of the infotainment software, this pillar will launch new customer-centric services, such as Features on Demand (FOD), in-car payments, Vehicle-to-Demand applications. Everything (V2X), including Vehicle-to-Grid (V2G) and Vehicle-to-Load (V2L), and will offer smart parking and charging solutions. With SdVs, Hyundai aims to provide personalized and seamless experiences that prioritize customer preferences.