Costa Rican firm Del Monte introduces new luxurious pineapple variant “Rubyglow” within the US market
Fresh Del Monte, an organization primarily based in Buenos Aires de Puntarenas, Costa Rica, has launched a brand new high-end pineapple variant known as “Rubyglow” within the United States market. This unique fruit, with a pink peel and shiny yellow flesh, has a candy taste just like different pineapples offered by Del Monte.
The luxurious presentation and exorbitant worth of the Rubyglow have attracted worldwide media consideration this week. Priced at virtually $400 per unit within the US, which is equal to only over ₡200 thousand, the restricted availability and distinctive look of the fruit have made it a extremely sought-after merchandise.
According to Jorge Peláez, vp of the Fresh Del Monte model for the area, the introduction of the Rubyglow pineapple showcases Costa Rica as a hub for innovation on a world scale. The growth of this distinctive pineapple variant took greater than 15 years and concerned professionals in plant breeding, agronomy, vitamin, and pest and illness management, most of whom are of Costa Rican origin.
Despite preliminary plans to promote the fruit completely within the Chinese market, the success of the Rubyglow has led to its availability in different locations as effectively. Only 5,000 items had been produced in 2024, with projections indicating that this quantity will lower to three,000 items by 2025, additional growing its worth as a extremely sought-after luxurious merchandise.
To produce the Rubyglow, a cross between a conventional pineapple and a purple pineapple (which is usually inedible) was utilized. The fruit’s reputation in California resulted in a fast sell-out, with prospects prepared to pay a premium worth for a style of this unique pineapple.
Despite the excessive price, the restricted availability and distinctive traits of the Rubyglow have made it a must have merchandise for shoppers searching for novelty and luxurious of their purchases.