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September 24,AppleThe iPhone13 series mobile phones were officially launched. Although the long queues in front of Apple stores in Beijing, Nanjing and other places reappeared in previous years, a reporter from the Securities Times and e company explored the “China Electronics First Street” Huaqiangbei and found that compared with the iPhone12 series, the iPhone13 The supply of the series is relatively sufficient. Except for the relatively tight supply of the 1T version of the iPhone13 Pro and iPhone13 Pro Max, almost all other versions are in stock at all sales stores. However, according to the general market quotation on the first day of sale, the iPhone13 series needs to be increased by a few hundred to 900. For the iPhone 13 Pro and iPhone13 Pro Max, an increase of 1,000 to 2,200 yuan is required, and you can get the spot if you increase the price.
Apple stores in some areas reappeared on September 15, Beijing time, Apple’s latest iPhone 13 series of new mobile phones, compared with the previous generation iPhone12, iPhone 13 mini, iPhone 13 starting capacity doubled to 128GB, but the price has dropped. Specifically, this year’s iPhone 13 mini 128GB is priced at 5,199 yuan, while last year’s 128GB version of the iPhone 12 mini was priced at 5,999 yuan, a price cut of 800 yuan. The iPhone 13 128GB is priced at 5,999 yuan. Last year, the iPhone 12 128GB was sold at 6,799 yuan, which also reduced the price by 800 yuan.
Compared with the previous generation, iPhone 13 Pro series 128GB/256GB are also reduced by 500 yuan and 300 yuan, respectively, and 512GB is reduced by 700 yuan and 500 yuan respectively. For the 1TB version, the iPhone 13 Pro is priced at 11999 yuan, and the ProMax is priced at 12,999 yuan. According to the information officially released by Apple at that time, on September 17, the iPhone 13 series officially opened for pre-sale, and on September 24, the series of mobile phones was officially launched. Two new models of Apple iPad and iPad mini were also officially launched on the same day.
In the morning of September 24, Apple’s only store in Shenzhen, Yitian Holiday Plaza, had a queue of dozens of people. According to the staff of the Apple store, only consumers who made an appointment to purchase the machine in advance can enter the store to receive the new machine. No service is provided without an appointment. “Because of the epidemic, this year, you need to make an appointment in advance, and you can’t buy it in the store.”
According to media reports, on September 24, outside the Apple Store in Sanlitun, Beijing, citizens lined up in the rain to buy new Apple products.In addition, at 8 am, Apple Shanghai SouthJingdongLuzhiying stores ushered in the first batch of customers who bought the new iPhone 13 series. Due to the adoption of the online order and offline pick-up model this year, users who came to the store to pick up the goods lined up at the door of the Apple store.
In addition, the reporter noticed that there were long queues in the Apple Hangzhou West Lake Store and Sanya Duty Free Store early in the morning. According to Apple’s official information, the lead time for iPhone 13/13 mini models ordered from Apple’s official website is 7~10 days; while for the 13 Pro/Max models, the lead time is 4 ~5 weeks. However, the reporter visited Shenzhen Huaqiangbei and found that this year’s supply is relatively sufficient. The price increase was also required on the first day of the sale last year, but it is generally difficult to obtain the spot, but this year, as long as the price increases, you can get the spot on the spot.
As for the price increase, merchants told reporters that different products have different configurations and different prices at different times, and prices change dynamically at any time. According to the market quotation at about 3 pm that day, the iPhone 13 series needs to be increased by a few hundred to 900 yuan, and the iPhone 13 Pro and iPhone13 Pro Max need to be increased by 1,000 yuan to 2,200 yuan. The 1T version of the iPhone13 Pro and iPhone13 Pro Max are relatively available. Nervous, generally need to increase the price of more than 3,000 yuan, and only a few stores have stocks. In terms of color, the feedback from sales is that the iPhone 12 was the most popular last year in green, with the highest price increase. This year, the pink is the most popular, and the iPhone 13 mini and iPhone 13 series have pink.
What’s interesting is that the reporter actually came across some merchants who purchased goods. When the merchant asked about the price of the mini, some merchants directly told the other party: “Don’t take the mini, it’s not easy to sell!” In addition, some merchants also mentioned, “iPhone13 can’t add much price. “. According to a quotation form obtained by the Huaqiangbei dealer, the iPhone 13 mini has broken. For example, the official price of the iPhone 13 mini (128G) is 5199 yuan, and the quotation given by Huaqiangbei is 5,000 yuan. The generally optimistic pink is also slightly cheaper than the official website.
It is worth mentioning that when you walked into Shenzhen Huaqiangbei Yuanwang Digital City and other large-scale electronic product trading places, some merchants’ “high-priced recycling iPhone13 series” signboards rushed to the scene. According to the reporter, many appointments were made from the official website. Consumers of iPhone 13 series products can immediately transfer the new products to these merchants, and the merchants can purchase them with a small increase on this basis and then sell them to end consumers at a higher price.
Tianfeng Securities analyst Ming-Chi Kuo previously issued a report saying that the delivery time shown on Apple’s official website can be used as an indicator to judge the strength of demand. Delivery times within 2 weeks, 2–5 weeks, and 5–6 weeks or more indicate that the demand is lower than expected, in line with expectations, and better than expected.
According to the current data on Apple’s official website, the estimated delivery time for the iPhone 13 Pro series of high-end models is 3-5 weeks, which is higher than expected; the delivery time for the two iPhone 13/mini models is 0-2 weeks, which is lower than expected. (Editor in charge: Peng Bo)
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