The upcoming “Apple Watch Series 7” should have entered the initial small-scale production stage, but had to be postponed because the new and complex design brought difficulties to production.Apple has not announced what is expected to be called “Apple Watch Series 7”, but it is believed that it will adopt a new design, including a larger and flatter screen. Now, reports from the supply chain claim that this new design is very complicated, resulting in low production quality and yield.
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“All assemblers are facing similar problems to achieve satisfactory production performance based on current industrial designs,” a source told Nikkei Asia.
A number of different sources reported to the media that small-scale production began in the third week of August 2021, but now faces a key challenge. Especially due to the complexity of the design, and it is quite different from the previous model, the trouble caused means that production has been temporarily stopped.
According to reports, Apple is working with suppliers to solve problems before entering mass production.
The source told Nikkei Asia: “Apple and its suppliers are working day and night to try to solve these problems, but it is currently difficult to say when mass production can begin.”
Coronavirus restrictions on travel further exacerbate this complexity. In the past, various problems in assembly will be discovered early in the process. It is said that Apple also requires component manufacturers to postpone some shipments.
It is unclear whether this will change Apple’s plan to announce the new Apple Watch, and it may continue to be announced at the iPhone conference in September. However, this is likely to change the delivery time of “Apple Watch Series 7” to customers.
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