After entering 2022, the overall sales volume of the automobile market is still declining, and the MPV market segment is no exception. According to the data released by the Passenger Association, the cumulative sales volume of the MPV market in January was 101,000 units, a year-on-year decrease of 10.5%. As a relatively niche field in the auto market, MPV models have been tepid performance. It seems that the entire market can only hear the names of Wuling Hongguang (configuration|inquiry) and Buick GL8 (configuration|inquiry).
However, starting from 2021, many car manufacturers have aimed at the MPV market with a fierce attack, so that a variety of popular models will appear in this segment in a short period of time, whether it is Senna (configuration | inquiry) or Cousteau, or Jiahua, their appearances have attracted enough attention, so how was the sales performance of MPVs in January? We continue to analyze.
No.1: Wuling Hongguang
Wuling Hongguang has dominated the MPV field for too long. The reason is that Wuling Hongguang is economical and durable. The Wuling brand has been deeply involved in the domestic van market for many years. Before the appearance of the Hongguang model, Wuling Zhiguang, Wuling Rongguang and Wuling Rongguang extended version had a good reputation. After the birth of Wuling Hongguang, it directly pushed the Wuling brand to its peak.
Compared with other van models, the Wuling brand is more meticulous in workmanship, and the engine technology is stable and reliable. These technical advantages make everyone trust the Wuling brand. For most traders, Wuling is productivity.
Wuling Hongguang has attracted the attention of a large number of merchants by virtue of its appearance that is biased towards passenger use. This comprehensive performance of commercial and passenger use also makes merchants favor Wuling Hongguang. The “Horizon” game adds it to the super-running camp, which is the icing on the cake. These just add a few topics to Wuling Hongguang, who is doing rough work in real life, and have no substantial effect on sales.
No.2: Buick GL8
The Buick GL8 has always been unmatched in the domestic business reception field. Almost all MPVs that focus on business use will take the GL8 as the most direct competitor, but so far, there is still no MPV that can shake the GL8’s status. Although the sales volume of Wuling Hongguang is more prominent, its usage scenarios are completely different from the GL8, so the target markets of these two models do not overlap.
The success of the GL8 is that Buick has successfully captured the Chinese people’s preferences. Compared with other MPVs, the GL8 is very outstanding in terms of comfort, and its excellent sound insulation and quietness ensure that passengers sitting in the car can have a more comfortable riding environment. The chassis will not make annoying noises even on bad roads, and these advantages together make the GL8. Previously, the biggest criticism of the GL8 was its high fuel consumption, but when it was replaced with a 9AT gearbox and added a 48V mild hybrid system, its fuel consumption was significantly improved compared to before. At this time, its product strength was also more prominent, and it became a matter of having outstanding sales. Reasonable things.
No.3: Trumpchi M6
The MPV market in 2021 will mainly focus on home users, and Trumpchi M6 happens to be a compact MPV for home users. After the facelift, the multi-banner grille on the front face of the Trumpchi M6 is more atmospheric, and the huge air intake openings on both sides of the bumper highlight some sports atmosphere. Although MPV has nothing to do with sports, we have to admit that this design does It looks younger and more trendy, and meets the aesthetic needs of home users.
The 1.6T engine it carries can output a maximum of 169Ps. Although the power is not dominant, the maximum torque of 265N m is very eye-catching. This power adjustment method is also in line with MPV positioning. After all, speed is not very important for MPV, and strong torque output is necessary when fully loaded. The entry price of 109,800 yuan is basically the same as the price of a compact car for consumers, so its outstanding cost performance also makes more consumers turn their attention to the Trumpchi M6.
Uncle Che summary
Although the current MPV list has not changed much, we believe that after a number of blockbuster MPVs are launched in 2021, there will be some impact on the existing ranking. Because these MPV models that will be launched in 2021 are going through a period of dissemination and promotion, when more people know about them, the GL8 market may be seized by Toyota Senna, Kia Jiahua and so on. Judging from the sales data in January, Saina’s sales have gradually recovered. If there is no price increase in the terminal, we believe that its sales will further increase. Although the unit price of Saina is not low, if you compare the configuration and size carefully, it still has a certain advantage. , I believe that consumers who really buy a car will also notice these details. As for how the MPV market will change in 2022, let us wait and see.