Original title: JD Beauty’s 11.11 pre-sale report released, high-end skin care products pre-sale orders increased by 109% year-on-year
The pre-sale of Jingdong 11.11 opened at 8 pm on October 20. Jingdong 11.11, which has the most products, the best price, and the best service, has become an important opportunity for the brand to achieve business growth. The data shows that within 4 hours of starting the pre-sale of Jingdong Beauty, the overall pre-sale order volume and order value increased 5.5 times and 7.2 times respectively compared with the same period of the first day of pre-sale last year. The big-name Beijing election not only buy 1 get 1 free, but the Beijing post is discounted by 30 for every 200, so that the enthusiasm of beauty consumers continues to rise.
High-end beauty brands are still the favorites of beauty lovers. According to data, from October 20 to October 27, the pre-sale orders for high-end skin care products of Jingdong Beauty Co., Ltd. increased by 109% year-on-year. Estee Lauder’s pre-sale orders increased by nearly 9 times year-on-year, and Helena’s pre-sale orders increased by more than 5 times year-on-year. In terms of single products, the pre-sale orders for the exclusive models of Lancome Pure Eye Cream in the live broadcast room increased nearly 7 times year-on-year, which can be regarded as the star single product of 11.11 this year.
In addition to big-name cosmetics, Guochao cosmetics brands are growing well. Under the consumption trend of “patriotic products”, Winona, Proya, and Nature Hall became the TOP3 pre-sale domestic brands of JD beauty cosmetics. Proya’s pre-sale orders increased nearly 4 times year-on-year, and Winona’s pre-sale orders increased 155% year-on-year. Pre-sale orders for bundles increased by 120% year-on-year, demonstrating the strong explosive power of domestic beauty brands.
During the pre-sale period, the exquisitely packaged and high-value suit gift boxes attracted consumers’ attention. In addition to the gift set, the pre-sale order for cleansing has nearly doubled year-on-year, and the pre-sale order for liquid foundation/cream has increased by 131% year-on-year, becoming a hot category at the moment.
In addition, with the prevalence of the live broadcast of beauty makeup, JD Beauty has joined hands with celebrities and talents such as Jia Nailiang, Yu Da Gongzi, Luo Wangyu and others to release bargain-hunting benefits in the live broadcast room. On the first day of the pre-sale, JD Beauty’s original IP “Jingzhi Stars Young” live broadcast room exceeded 10 million in a single game, igniting the shopping enthusiasm of beauty enthusiasts and becoming a new growth position for major beauty brands.
The annual JD Beauty 11.11 is still in progress. Beauty enthusiasts who have not yet participated in the pre-sale should hurry up and “get in the car”. JD Beauty 11.11 not only brings together thousands of reputation and good things from big-name and cutting-edge beauty brands, but also provides self-operated genuine guarantees, fast logistics services, and allergy-free insurance, allowing consumers to place orders with peace of mind and become beautiful!
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