Kia Italia is born. The Korean brand has officially registered a new name. This choice reflects the brand’s new vision that aims at a more sustainable mobility for all. The expansion into new business areas closely linked to mobility services is also placed in this direction. With the change from Kia Motors Company Italy to Kia Italy, the commitment made in “Plan S” is confirmed, the long-term business strategy, unveiled last year and destined to place the brand in a leadership position in the automotive sector. sustainable mobility. The offer will therefore be enriched with latest generation electric vehicles, new solutions and services, always linked to the mobility sector, and tailor-made vehicles with particular characteristics for specific uses. Kia will also start the transformation of its production line by pursuing the utmost respect for the environment, through the use of clean energy and recyclable materials. Kia’s goal is to win the attention of an increasingly wide audience towards electric mobility, enriching the offer with seven new models by 2026. The range will include vehicles with SUV and minivan bodies. in different segments, each of which can boast autonomy and charging times as a reference thanks to the use of the brand new global electric modular platform (E-GMP). The beginning of this exciting new phase of Kia was celebrated last March with the presentation of the revolutionary EV6 crossover, emblem of the state of the art in electric mobility. The change in Kia’s identity will therefore translate into an evolution of Kia’s approach to the market, moving from an automobile manufacturer to a true provider of mobility solutions. “The name change is intended to highlight the broadening of our horizons and outline new and emerging activities, always focused on the centrality of our customer. What we are experiencing is an important change, which will completely rewrite the role of Kia in the scenario of the national automotive market and beyond “explains Giuseppe Bitti, CEO of Kia Italia. (ITALPRESS). tvi / com 28-May-21 13:51
COPYRIGHT today © breaking latest news