China Net Finance, April 4 (Reporter Wei Guoxu) The 2021 annual report disclosed by OCT A recently shows that the company achieved operating income of 102.6 billion yuan during the reporting period, a year-on-year increase of 25%, breaking the scale of 100 billion for the first time; realized a net profit of 7.1 billion yuan , the net profit attributable to shareholders of the listed company is 3.8 billion yuan, which has laid a solid foundation for good development in the first year of the “14th Five-Year Plan”.
Note: OCT A2021 Annual Report Performance Briefing Session
At the same time of revenue growth, OCT A’s capital liquidity, capital structure, and operational efficiency are better than previous years, and the “three red lines” indicators have improved in an all-round way on the basis of health and green preservation; the company has ample liquidity, and asset efficiency continues to improve; The capital structure was stable and improving, and the total assets at the end of the period were 480 billion yuan, a year-on-year increase of 5%.
Cultural tourism business stabilized and rebounded
As the company’s core business, OCT A’s cultural tourism business has always led the high-quality development of the enterprise with firm cultural confidence. Under the guidance of the innovative development model of “culture + tourism + urbanization”, it insists on using culture to shape tourism, promote culture through tourism, and innovate through innovation. Drive high-quality supply, lead and create new demand, and lay a solid foundation for the development of the company during the 14th Five-Year Plan.
In 2021, the domestic tourism industry will recover somewhat from the pre-epidemic stage, but it has not yet returned to the pre-epidemic level. According to the statistical results of the sample survey, the total number of domestic tourists in 2021 will be 3.246 billion, an increase of 367 million or 12.8% over the same period of the previous year, returning to 54.0% in 2019. Domestic tourism revenue (total tourism consumption) was 2.92 trillion yuan, an increase of 0.69 trillion yuan or 31.0% over the same period of the previous year, returning to 51.0% in 2019. The unsatisfactory domestic tourism data is also honestly projected into the financial data of listed travel companies. In 2021, more than half of the cultural and tourism companies will report losses.
The OCT A cultural tourism business will maintain a rapid recovery in 2021, with a comprehensive tourism business revenue of 43.3 billion yuan and a gross profit margin of 32%. , even excluding the contribution of new projects in 2021, there will be a year-on-year growth of 117%, returning to the level of 96% in 2019, and the recovery rate is higher than the industry level.
In 2021, OCT A has held the OCT Culture and Tourism Festival for the fourth consecutive year. With the theme of “Fun and Happy Travel, Come to OCT”, it will continue to deepen the supply-side structural reform of cultural tourism in response to market demand. During the time, it attracted more than 44.84 million tourists, launched more than 1,800 products, added 5.09 million Huacheng members, and achieved brand exposure of more than 2.9 billion people.
Introduce new products close to new demands
Although the impact of the epidemic on the cultural tourism industry is still ongoing, with the introduction of many favorable policies and changes in people’s travel needs, the opportunities for the cultural tourism industry have not diminished. At the same time, the demand for local tours in the form of light vacations began to burst.
According to reports previously released by Ctrip, Tongcheng Travel and Tuniu, the local travel and surrounding travel markets will continue to “strengthen” in 2021, and the transaction volume of some products is even higher than in 2019 before the epidemic. In the upcoming Qingming holiday, local tours and surrounding tours are still the absolute themes. The data shows that on the hotel booking platform, the proportion of orders in this city has reached 45%, and the proportion of orders in this province has reached 50%.
The cultural and tourism layout of OCT A is in line with this trend. In 2021, the newly opened projects of OCT A will be located around high-level cities such as Xiangyang, Yangzhou, Ningbo, Jinan and Shenzhen, which is the core of the Greater Bay Area. Among them, Shenzhen Happy Harbor “Bay” The “Light of the District” Ferris Wheel is a new urban landmark in the Guangdong-Hong Kong-Macao Greater Bay Area. In addition to the projects such as Beijing Happy Valley and Shanghai Happy Valley that have been completed and opened, OCT A has completed the layout of all municipalities and key cities in China, and can firmly grasp the opportunities for surrounding tourism demand in these cities.
Note: Beijing Happy Valley “Sky Night” Phase VI
It is worth mentioning that even though projects have been launched in Beijing and other cities, OCT A still keeps the product core updated in real time, and has launched the sixth phase of Beijing Happy Valley·Tianguang Night Tan, Tianjin Happy Valley Phase III·Sky City, Wuhan Maya For new products such as Beach Water Park Phase III • Shanlin Qiyu, through the iterative upgrade of products, we will firmly grasp the opportunity to obtain high-quality tourism resources, continuously enrich the cultural tourism product line, improve the quality of cultural tourism product supply, and meet the needs of the people for a better life.
Keep up with the development concept of “smart tourism”
During the “14th Five-Year Plan” period, my country will fully enter the era of mass tourism, and the development of tourism is still in a period of important strategic opportunities, which also puts forward new requirements for cultural and tourism enterprises. In January of this year, the State Council issued a notice on the “14th Five-Year Plan for Tourism Development”, which provided guidance on the recovery of tourism and the direction of medium and long-term development: put forward requirements such as promoting the development of smart tourism.
On the other hand, OCT A seizes the opportunities for technological development, strengthens technological innovation, and comprehensively promotes the intelligent transformation of its cultural and tourism projects. In 2021, the first cultural and tourism APP “Hua Xiaocheng” will be released. This APP integrates more than 50 scenic spots under the company and can provide services such as ticket reservation, park admission reservation, fast queuing, annual card binding and personalized route recommendation. At the same time, the sales of Huacheng tourism platform under OCT A increased by more than 60% year-on-year, and the number of registered users exceeded 11 million.
Caption: Xi’an Maya Beach Water Park
In addition to the online mini-programs, OCT A also applies digital technology to the products that have been implemented, and is committed to the innovative application of VR in cultural tourism projects. For example, Xi’an Happy Valley Maya Beach Water Park combined with e-sports amusements, and linked Guoman IP “Qin Shi” Top IPs such as Mingyue” and game IP “Jianxia Love” will build the country’s first “e-sports carnival” amusement experience base and the world’s first “AR virtual reality park”; Changsha Window of the World “Happy Planet” VR Pavilion will be brand new in 2021 Introduce the latest VR equipment such as Phantom Starry Sky and Robot Fighting; Splendid China has set up VR haunted houses in its Halloween events in the past two years.
(The pictures in the text are used by OCT A with the authorization of China Net Finance) Return to Sohu, see more
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