Internationalization rewards the counts of Tonitto 1939, a Ligurian SME, leader in the production of sorbets. The first half of 2021 saw a jump (+ 40%) in the company’s revenues, which achieved the best performance in the history of the company. A result achieved thanks to the + 80% of the turnover linked to exports by shipping ice cream and sorbets to 30 countries including China. A partnership with Northern European companies will soon be finalized. Thus continues the strategy launched in 2019 which foresees the doubling of revenues by 2023. The customer portfolio has seen the entry of about twenty customers and partners. Thus the Italian market, which is worth 60% of the entire turnover, grew by 20% in the period while exports, equal to 40% of revenues, saw an 80% growth. In particular, in June it recorded important numbers, reaching + 70% compared to 2020. A process of constant and continuous development for the SME based in Campi (Genoa) and owned by the Dovo family for three generations, linked above all to strength and the loyalty of its consumer community.
In the last year Tonitto 1939 has gone from a path of internationalization of the brand that has allowed the company to also land on the Alibaba platform, to a digital transformation within an industry 4.0 process, up to a constant innovation on the product portfolio and new collaborations such as the one with the University of Gastronomic Sciences in Pollenzo and the Gaslini Hospital in Genoa. “We have embarked on a positive revolution within the company, which affects all sectors, not just the production sector – he underlines Luca Dovo, ad Tonitto 1939 -. The results achieved are proving us right and in addition to all our employees we can only thank the entire Tonitto community, increasingly loyal over the years that has contributed in a fundamental way to obtaining these goals.
Loading…
We hope that, by continuing to maintain our traditions, using high quality raw materials and constantly investing in research & development, the second half of the year will consolidate important growth trends that can even exceed expectations, thus bringing us closer to the objectives set. with our four-year strategic plan ». We try to accelerate on internationalization. “We are active on various fronts worldwide and in particular we are moving to finalize a wide-ranging project linked to commercial and distribution partnerships in Northern Europe that will involve Denmark, Sweden and Norway – adds Alberto Piscioneri, sales & marketing director of the company. -. In addition, we have recently given a further acceleration to the digitization of the company by opening an online shop where you can buy Tonitto 1939 products and we are ready to return to the sector fairs, above all Anugas scheduled from October in Cologne and Plma ad Amsterdam next December ». On the Italian front, there is the completion of distribution through national customers and important local players linked to Southern Italy. The expansion into the Cooperative world with the sorbet in Coop Alleanza 3.0 and the entry into Carrefour Italia with the Linea ice cream are part of this logic; in addition, the consolidation of interventions launched with important companies such as Maiora in Puglia and Arena in Sicily as early as 2020 and new partnerships with other important retailers.