The global online debut of the LF-Z Electrified concept reveals future intentions and the beginning of an era of evolution of the Lexus brand. The premium brand has gained a unique market position through the simultaneous development of the world‘s largest range of premium hybrid electric vehicles as well as the production of the LFA supercar and other sports models in the “F” range. Its electric hybrid strategy has led to nearly two million sales globally since the introduction of the RX 400h in 2005, and today it offers a full range of electric hybrids for sale in approximately 90 countries around the world. Its renowned record as a technological innovator and world leader in electrified powertrains offers it the opportunity to face the new challenges of electrification. The automotive industry is in a one-of-a-kind period of transformation as it faces unprecedented changes in people’s lifestyles and values, mobility while fulfilling the urgent social mission of decarbonisation and adoption of the United Nations Sustainable Development Goals (SDGs). Drawing on its expertise and embracing innovation through its Lexus Electrified vision, Lexus will apply its R&D strengths to the fullest to achieve these goals, while continuing to exceed customer expectations with the premium quality cars they offer. great driving involvement and excellence in luxury. The new LF-Z Electrified concept incorporates driving performance, style and technologies that Lexus plans to deliver by 2025. It will further advance the Lexus Driving Signature concept by combining experience gained in sports car development with new opportunities offered. from electrified engines to offer the driver exceptional responsiveness and the feeling of being completely connected to his car. LF-Z Electrified offers all this thanks to the use of advanced technologies and a dedicated EV platform. For example, it achieves superior dynamic performance, thanks to the ideal position of the battery and the electric motor, the DIRECT4 all-wheel drive technology and other features that ensure a high degree of freedom of movement that distinguishes it from conventional vehicles. It also provides advanced infotainment features that will be available to Lexus customers in the near future. By 2025, Lexus globally introduces 20 new or upgraded models, including more than 10 electrified models – battery-powered (BEV), plug-in electric hybrids (PHEV) and electric hybrid (HEV) – to meet the needs of different countries and regions. regions of the world. It will strengthen its lineup of sedans and SUVs and will also explore the possibility of introducing new types of vehicles, such as sports models, cars designed for chauffeured driving and models in entirely new segments. Overall, Lexus will face the challenge of delivering new premium values, exceeding the diverse expectations of its customers around the world. Lexus intends to offer electrified versions of all of its models by 2025, when it also expects electrified vehicles to account for more than half of its global sales. It also aims to achieve ‘carbon neutrality’ throughout the life cycle of all its models by 2050, including material production, vehicle parts and logistics, disposal and recycling. In addition to a careful selection of the materials used in its vehicles, Lexus will also consider the environmental impact of how these materials are produced. In March 2024, Lexus will open a new technology hub in Shimoyama, Aichi Prefecture, Japan, to accelerate the planning and development of new products. This will bring the team together in the design, development and planning of the next generation of vehicles and foster open and valuable collaboration with external partners. This focused approach to teamwork will help increase customer satisfaction, as will the realization of the full potential of the Lexus Driving Signature. “I would like to express my gratitude to all the people around the world who are working so hard in the face of various difficulties” said Koji Sato, president of Lexus International. “As we fulfill our social mission of creating a zero-emissions society, we will continue to provide the fun and pleasure that cars bring, and contribute to the satisfaction of our customers and everyone involved with Lexus.” “Starting with two new models coming out this year, we will continue to develop innovative products that will add color to our customers’ diverse lifestyles,” adds Koji Sato. “We imagine you are looking forward to discovering the future of Lexus with its strong will to create the mobility of the future”. (ITALPRESS). tvi / com 30-Mar-21 17:17
COPYRIGHT today © breaking latest news