Until now, horizontal shelves were considered a no-go for discounters, according to the “LZ”. picture alliance/dpa | Markus Scholz
The food discounter Lidl is testing a changed layout in some branches. This is reported by the “food newspaper”.
Part of the new concept are transverse racks in the rear area, which are intended to form a cooling tunnel.
The new layout could reduce energy consumption and also shorten walking distances.
Lidl is testing a changed store layout. This comes from a report by “Food newspaper“ (LZ) emerges. Until now, the discounter, which is part of the Schwarz Group, relied on “walkway-optimized” branches whose aisles were always aligned lengthwise. However, the new concept envisages transverse shelves in the rear area, which are intended to form a kind of “cooling tunnel”. The cooling shelves for sausage and cheese are placed opposite each other.
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Other Lidl branches could implement the concept
The changed layout can already be seen in some branches – including in Bavaria, Berlin, Flörsheim in Hesse and Schwelm in Westphalia. According to “LZ” information, a Germany-wide rollout is currently not planned, but would be possible in the future. Overall, Lidl is satisfied with the results in the test branches. Thanks to the transverse shelves, energy consumption could be reduced, the “Lebensmittelzeitung” quotes a Lidl employee in Bad Wimpfen. This also shortens the distance for customers and makes it easier to clear away goods.
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