Original title: “Lying at home, watching dramas, watching movies, brushing variety shows”: Projection TV has become the new favorite of consumers
Source: Economic Daily
Projection TV becomes the new favorite
Our reporter Liu Cheng
At present, “Lying at home, watching dramas, watching movies, and brushing variety shows” is the first choice for many consumers to relax during the holidays. Oversized projection TVs have become the new favorite of household appliances market consumption by virtue of the viewing experience of “moving the cinema into the home”.
On the day of the National Day, the Liqun Shopping Mall in Xiangjiang Road, West Coast New District of Qingdao was crowded with people. “This’TV’ is really big, it looks like watching a movie.” “It’s not dazzling when you stand so close.”… At the Hisense TV counter, a 100-inch projection TV attracted many people to stop and watch.
“This is the latest laser TV. The light source is reflected to the anti-light screen through an ultra-short focal lens, which can achieve 4K resolution and protects the eyes.” Hisense TV Qingdao West Coast Regional Marketing Manager Meng Hui came to the customer for consultation introduce.
If laser TVs are high-end products for projection TVs, then compact, convenient, and cost-effective home projectors are rapidly entering thousands of households as a mass consumer product.
On the first day of the National Day holiday, Liu Yong, a citizen, came to the XGIMI non-screen TV Qingdao offline store to experience it, and within half an hour he ordered a projector product worth more than 4,000 yuan. “I learned about it on the Internet before, but today I came to experience the image quality and clarity on the ground. It’s really good.”
The reporter learned in the mall that traditional TVs of 80 inches and above are basically priced at more than 8,000 yuan, and a home projector that can project a 100-inch screen has an average market price of about 3,000 yuan, which has a very obvious price advantage.
“Nearly 100 units can be sold in the store a month. Most of them are bought by young people. Entry-level products below 4000 yuan are more popular.” The sales staff of XGIMI’s non-screen TV Qingdao offline store said that with the National Day holiday and With the advent of “Double 11”, sales momentum is rising.
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