CESENA (ITALPRESS) – “We are the first fair in attendance after a year and a half of stoppage. There is a great desire to restart and this is a great opportunity for the entire Italian fruit and vegetable supply chain to team up and give new impetus to the sector”. Thus Renzo Piraccini, president of Macfrut, the international fruit and vegetable fair scheduled in the Rimini exhibition center from 7 to 9 September next. The organizational machine of Cesena Fiera, organizer of the event, has never stopped during these months which have seen the presentation of the event in virtual mode in various parts of the world (15 presentations in the last three months), which are followed by in the next few days those in Colombia (May 18), Chile (May 20) and Perú (May 24). “Paradoxically, the blocking of international travel proved to be a great opportunity to create a large number of virtual presentations – continues Piraccini – It would have been unthinkable, in fact, to carry out such a massive amount of events around the world in such a short time frame”. And this is one of the aspects that will characterize the next edition of Macfrut: the meeting between the virtual mode and the one in the presence of which there is a great desire as a signal of return to normal. “We are the only ones to have created a real digital fair dedicated to fruit and vegetables, with Macfrut Digital. Not a marketplace but three days dedicated to the business of the sector on a virtual platform. Now, we put this experience at the service of all, integrated with the event in presence. Perhaps the great horizontal fairs have had their day and area events will develop that know how to combine physical presence with the digital one for the connection with distant countries. It is too early to draw conclusions, however the signals that we receive go in this direction. Macfrut 2021 is a great opportunity in this direction “, concludes Piraccini. (ITALPRESS). ads / com 06-May-21 19:39
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