The key points
- The understandings
- The scenarios
- Key objectives
New agreements in the tourism sector for Manageritalia Lombardia and Veneto. Partner for the executives of the tertiary sector in Lombardy is the IULM where the Heritage Lab was set up for the enhancement of Unesco sites.
At the Northeast Manageritalia Veneto and Ciset (Center for studies of tourism economics) connected to the Ca ‘Foscari University of Venice, with the private and institutional stakeholders of tourism at the regional level, presented their Manager & Tourism “Youth, Business, Work: the Veneto towards Milan Cortina 2026 “. This is a four-year plan to contribute to the relaunch of tourism in the post-pandemic to arrive prepared for the Milan Cortina 2026 appointment.
The first step of the Manageritalia and Iulm Heritage lab took into consideration the weaknesses and potentialities of the Sacro Monte di Varese, as part of a project that embraces the Lombard sites. “Unesco sites are at the center of the investment program for the Italian destination” recalled Giorgio Palmucci, president of ENIT, the national tourism agency.
Paolo Scarpa, president of Manageritalia Lombardia declared: “Bringing the skills and value of managers to the local area at an economic and social level by communicating with the main stakeholders is one of the cornerstones of our mission. Heritage Lab does this with IULM University, one of our established partners. By doing so, we enhance our historical heritage, our young people, our centers of expertise and the role of management by identifying critical issues and proposing innovative and sustainable solutions that arise from the skills and know-how of Manageritalia Lombardia associates and their stakeholders “.
The rector of the IULM University, Gianni Canova noted on the initiative with Manageritalia that “many territories in Italy today find themselves having to review their tourist offer strategies, identifying new ways to narrate their cultural and natural resources, innovating services and methods of use, managing flows in a sustainable way. These are some of the challenges to which we prepare our students in IULM, on the one hand with a solid basic training in the classroom that combines economic-managerial and humanistic-media dimensions, on the other with a constant comparison and exchange with the business world and professions. This comparison is enriched even more today thanks to the collaboration between the Heritage Lab of Manageritalia Lombardia and the master’s degree in Hospitality and Tourism Management ». Manuela De Carlo, referent of the Master’s Degree course in Hospitality and Tourism Management, recalled that “the degree course in HTM is characterized by an active collaboration with companies and institutions in the tourism sectors to ensure a continuous updating of the teaching contents, a focus on on the most sought-after skills, an active contribution of students to the development processes that the sector is experiencing to prepare them to be protagonists of this transformation. The collaboration with Manageritalia Lombardia is part of this path ».