Post-pandemic consumption
MediaWorld, as part of the research carried out to set up smart stores, has developed a photograph of the trends that characterized purchases in 2021 and therefore consumer behavior.
“The anti-Covid vaccine – they explain to the company – has given back hope and many of the habits born during the lockdown have established themselves, definitively transforming the lifestyles of Italians, as highlighted by the five trends in consumer electronics 2021, which are the same found in all regions of Italy, including Liguria “.
The first concerns the home office, a consequence of smart working. In fact, the research clarifies, “a significant growth of the online channel was found, with double-digit values, for the sale of products such as monitors, tablets, desktops and laser printers, with excellent performance obtained from the same products even directly in the stores physical “.
The second trend concerns TV. The podium of the most purchased consumer goods of 2021 went to TV, TV receivers and household appliances, thanks also to government subsidies. Furthermore, the TVs purchased in 2021 were, for the most part, “smart, connected to the Internet and able to effortlessly connect the main streaming platforms”.
Third trend, attention to sanitation. It concerns household appliances: in 2021 preferences emerged for products aimed at cleaning and for functions related to sanitation.