2021 is the fourth consecutive time that Microsoft will participate in the China International Import Expo. This year, Microsoft made its debut at the China International Import Expo with the theme of “Global Engine China Partner”, which focused on showing Microsoft’s many achievements and solutions with global leading technology, joint innovation with the local ecosystem, accelerating the digital transformation of various industries, and boosting the development of the digital economy. This also highlights Microsoft’s determination and confidence to take root in the ecosystem of China’s partners.
Satya Nadella, Chairman and CEO of Microsoft, once said: We are experiencing the largest economic structural transformation in a generation. Under the combined influence of the new crown epidemic and various internal and external conditions, the world today is undergoing major changes. All parts of the world and industries are accelerating digital transformation, building digital resilience, and seeking development opportunities in active response. Under the guidance of the innovation-driven development strategy, China has become a key force leading global technological innovation, business transformation and economic recovery.
In recent years, Microsoft has continued to increase its investment in China, and actively participates in the digital transformation of various industries and regions in China with world-leading technology, services, experience, and resources. In 2014, through the cooperation with 21Vianet, Microsoft created a model of legal and compliant commercial operations of international public clouds in China. In the past 7 years or so, Microsoft has successively launched the four main services of Microsoft Smart Cloud Azure, Microsoft 365, Dynamics 365 and Power Platform in China, and the service scale has been expanded by 12 times.
Facing the opportunities of the rapid development of the digital economy, Microsoft’s important role is to gather the efforts of all parties to promote joint innovation by expanding the ecosystem of developers and partners. The most critical part is the technology, service, platform and various related support provided by Microsoft, bringing together customer scenarios, pain points, needs, partners’ resources, capabilities, and experience, as well as the creativity and vitality of developers. Together, realize joint innovation through joint research and joint construction.
From idea to code, from code to cloud
The digital economy is not only the informatization of the traditional economic model, but also the use of digital technology to subvert the existing operating model and business model. Through the “joint innovation” with partners, the Microsoft Smart Cloud Platform supports every company and organization to move towards the digital economy in its own way, allowing users to reshape the organization and operation of the enterprise, or build on existing solutions. Iterate existing processes and products.
In the journey of innovation from idea to code, from code to cloud, Microsoft Garage and Microsoft Hackathon are a very good internal innovation method and methodology. Microsoft Garage was originally a cross-team hacker and maker space in Redmond. There are now more than a dozen Microsoft garages around the world. It has become an indispensable part of Microsoft’s innovation culture and also a part of the digital economy’s creative innovation culture. Important driving force. The Microsoft Garage provides online and offline dedicated spaces for the Microsoft hackathon, which promotes cross-team, cross-organization, and cross-regional innovation and creativity.
During the external export process of the Microsoft hackathon, Microsoft taught ISV partners face-to-face on in-depth digital innovation technology, culture and practice, and directly empowered partners to develop digital solutions for industry customers. From the second half of 2020 to the first half of 2021, Microsoft has traveled through 7 cities in China in the form of DevHack, attracting 89 customers and partners to participate, focusing on artificial intelligence, data analysis, low-cost Microsoft related technologies such as code development and the Teams platform were launched to quickly help partners improve their technical capabilities. Among them, Wei Nail helps Great Wall Motors complete the unified planning of informatization through Microsoft 365 and Power Platform, and build a unified collaborative office platform for ASEAN vehicle projects. In addition, Weiding also used Power Platform Hack to help Eden choose an advanced open platform as the basis to build a smart campus ERP system, to achieve comprehensive online smart management of school affairs and enrollment, and to achieve seamless connection with the smart campus Internet of Things. Jinmao Education’s group management, internationalization, and multi-school management needs will support the long-term development requirements in the future.
Microsoft also jointly launched a hackathon to meet the needs of enterprise customers for customized scenarios. For example, the Vanke Future City Hackathon (Vanke Future City Hackathon) is a public hackathon jointly organized by Vanke Group and Microsoft. It encourages the extensive participation of domestic and foreign technological and ecological partners who are committed to empowering future urban life scenarios through AI and IoT technologies. Many partners participated in the Vanke Future City Hackathon, which directly solved the actual business needs of the Vanke Group.
Joint innovation to build industry-first solutions
At present, China is vigorously promoting the integrated development of the digital economy and the real economy, promoting the digitalization of manufacturing, service, agriculture and other industries, using new Internet technologies to carry out all-round and full-chain transformations of traditional industries, increasing total factor productivity, and making use of digital technology. An important role in economic development. Microsoft is committed to further joint innovation with partners, and to research, develop and create a win-win ecosystem for different industry characteristics and application scenarios.
The first batch of “industry-first solutions” developed by Microsoft and its partners in the “joint innovation” model appeared on the Microsoft Expo booth. The first batch of online solutions are mainly for manufacturing and retail scenarios with outstanding demand.
In the manufacturing sector, Microsoft partnersNanyang WanbangRelying on Shanghai INESA, it realizes the design, production, testing and software and hardware integration of IoT modules, provides intelligent factory upgrade and transformation and delivery of solutions for artificial intelligence scenarios, and helps customers in the manufacturing industry realize intelligent transformation and product service upgrades.
Microsoft Booth Nanyang Wanbang Display Picture
Nanyang Wanbang has been continuously advancing on the road of transformation since its establishment in 1993. In 1994, it became Microsoft’s first authorized distributor in China, and in 2018 it became Microsoft’s best MSP partner, the first batch to pass Azure Expert MSP and start Cloud MSP development strategy . Today, Nanyang Wanbang continues to improve its solutions and service capabilities around the needs of corporate digital transformation. In the field of intelligent IoT, Nanyang Wanbang has joined hands with Microsoft to use the latest container, microservices, IoT, big data, BI, machine learning and modeling technologies to enable the perception layer, edge layer, cloud infrastructure layer, and PaaS In terms of platform, data analysis and application innovation, we provide customers with end-to-end intelligent IoT solutions to help customers reduce costs and increase efficiency, and realize digital transformation.
In the retail industry,Tianzheng ConvergenceCloud-native consumer growth platform (CEP), using Azure services, based on microservices, distributed, big data and other technologies and successful industry practices, to build a consumer-centric one-stop customer management and marketing with strong data analysis capabilities The automation system can help retail enterprises realize integrated management facing the international market. Founded in 2017, Tianzheng Aggregation is a leading retail technology company in China. It uses cloud native technology, big data technology and AI technology to help TOP 500 retail brands operate “new traffic”, “new relationship” and “new marketing”, thereby enhancing retail brand digital direct sales Ability to ultimately help brands achieve faster business growth and higher operating profits.
Microsoft booth Tianzheng aggregation display picture
With the help of in-depth cooperation with Microsoft Azure cloud, Tianzheng Aggregate realizes that the system can be rapidly expanded, ensure the continuous and stable operation of the system, and help retail enterprises to increase the repurchase rate. With the high scalability and customization of Dynamics 365, Tianzheng Aggregate achieves rapid delivery, which is 2/3 shorter than the traditional cycle.
Microsoft Booth Showcase Picture
SoftwareONEIt is one of Microsoft’s important global and Chinese partners. Headquartered in Switzerland, with service outlets covering more than 90 countries and 150 regions around the world, it provides end-to-end software and cloud technology solutions for more than 50,000 customers. Facing the continuous increase in the business needs of multinational companies in China and the sharp increase in the demand for overseas business of local companies, Suosoft and Microsoft will work together to establish a global service delivery center based on Microsoft Cloud in China to ensure a safe and compliant manner , To build a local service capability and service structure consistent with global technology for customers to help multinational companies develop their business in China and the global market more efficiently.
In addition, Microsoft is fully promoting joint innovation through various forms such as Microsoft accelerators, innovation hubs, artificial intelligence and Internet of Things laboratories, various incubators in cooperation with all parts of China, and hackathon development gatherings held in cooperation with various parties. , And inject innovative vitality into the accelerated development of the digital economy.