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“El Sombrero” has had its day: Migros is changing the name of its Mexico line – because of cultural appropriation?
The retailer adapts the logo and name of its own brand for tortillas and salsas. He doesn’t want to say whether this also has anything to do with the debate about stereotypical discrimination. However, it would not be the first time that Migros gave in.
The Migros own brand “El Sombrero” is disappearing. It is now called “Fiesta del Sol”.
Bild: Migros.ch
Fans of burritos, quesadillas and fajitas will have to get used to Migros. Because she is changing the name and logo of her Mexico line. This is now called “Fiesta del Sol” – and no longer “El Sombrero” as before. The Mexican hat as a brand name can be considered critical in the debate about cultural appropriation because it reflects its very clichéd image.