The operation was closed in January of this year and in fact closes a circle but consolidates the new path that the Palermo group headed by the Alessi family, active since 1958 and specialized in advertising poster design, has already started a few years ago. Since January, therefore, the Palermo group has total control of Moving Up, a company founded in 2015 with registered office in Milan but a beating heart in Palermo that operates as a “technology enabler” for the media with an offer of services ranging from advertising monetization to to the provision of services in the data and tech sector.
Moving Up, today led by Giovanni Alessi, thirty years old and representative of the third entrepreneurial generation of the family, but born from the foresight of grandfather Giovanni and, obviously, the collaboration and support of his father Rino and uncle Alessio. Moving Up from start-ups with a turnover (the first year) of a few hundred thousand euros closed the 2020 budget with a turnover of 12 million which could have been over 15 if there had not been the slowdown caused by the pandemic on one of the important business for the company: that of digital outdoor advertising, the so-called Digital out of home. In any case we could say that it is a conjunctural problem while the reasoning, in this case, must be done on the perspective that is now traced by the management of the group: acting within an innovative and digital network, aiming at improving services for customers and maximize revenue for partners. Three fundamental axes in the field of online advertising. The Moving Up offer for local and national publishers and publishers (there are over a hundred for a total of 250 million page views per month), ranging from inventory monetization to strategic support and consultancy, reaching more specific areas and technological as first-party data, Cms (the content management system which is practically the editorial system) with new personalized services or video players.
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“Thanks to the new organization and the development of new partnerships, Moving Up will continue to support its publishers and advertisers in the digital transformation process with the aim of growing their business value proposition online – explains Giovanni Alessi who has been confirmed sole CEO. of the company -. And today we are able to do it with a different awareness, thanks to a flexible organizational structure and the financial strength of the group, we can in fact invest in research and development of new technological solutions and strategic partnerships, necessary to be able to face new challenges and reach new goals. . This obviously translates into an open vision of the market in which to look at competitors as potential interlocutors, with whom to collaborate in order to grow the reference sector “.
The partnership of Moving Up with the Palermo-based company Digitrend specialized in the development of technological solutions, consultancy and training for digital publishing is strategic: the company, led by the entrepreneur Biagio Semilia in collaboration with the Cto Gianni Messina, is strengthening the work on “high-performance CMS, effective video strategy, engaging newsletters, continuous updating on new digital tools”. Another partner of Moving Up is CodeSour, a Palermo start-up led by Salvatore Morfea, which deals with the development of innovative solutions in the field of web advertising and which in the coming weeks will release a tool for the automated tagging of publishing sites.