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“Tesla will make merchandising with Doge affordable and we’ll see how it goes.” Elon Musk, CEO of Tesla, with a tweet has in fact opened the use of Dogecoin for Tesla. The cryptocurrency dogecoin, born as a joke in 2013, immediately shot up, earning 40% and then settling at $ 0.190460, up 19% (CoinDesk data). Since the beginning of the year, the dogecoin has recorded approximately + 4.040%.