Original title: Musk wants to take your stomach!Tesla applies for 3 new trademarks in the U.S. or opens a retro-style car restaurant
According to foreign media reports,Tesla(Tesla) has applied for a new trademark for restaurant services for its brand in the United States. The automaker expects to expand the convenience facilities around the charging infrastructure, including physical restaurants.
On the surface,TeslaIt seems to have nothing to do with the catering industry, but in fact, Musk has been considering entering the food industry for some time.
In 2018,TeslaCEO Elon Musk has stated that Tesla plans to open a “vintage car restaurant, skate and rock restaurant” in a new Tesla Supercharger store in Los Angeles.
However, the first reaction of the outside world was, “Is he joking again?” This is also in line with Musk’s usual practice. Whether it is a joke is only time to know.
A few months later, Tesla applied for a building permit for “a restaurant and supercharger station” in Santa Monica. It seems that he was joking? But then, the project was put on hold for about three years until a new construction application was submitted earlier this year.
In short, these new plans are not just a restaurant, but also one that will become one of the largest super charging stations in the world.
Just when the outside world believes that Tesla Restaurant’s participation in the project is no longer feasible, Musk said in April that he still hopes to open a “50s restaurant” in the location.
Now, Tesla is taking this step seriously and applying for a new trademark to use its “Tesla” brand in the catering industry.
“TESLA trademark registration aims to cover categories such as restaurant services, pop-up restaurant services, cafeteria services, and take-out restaurant services.”
The company applied for three new trademarks in the catering industry last week.
One is the word “Tesla” itself, the other is its “T” logo (the left picture below), and the last is its stylization of the word “Tesla” (the right picture below):
This means that Tesla plans to label the restaurant “Tesla”.
The company has never given a timetable to make this restaurant a reality, but now it seems that it is taking steps in this direction.
If you think about it, Tesla’s entry into the catering industry makes sense. Although it’s not that Tesla will definitely run restaurants on its own, they can cooperate with experienced restaurants.
In addition, in terms of charging stations, Tesla has monopolized the market in a short period of time, and businesses that cater to these audiences must exist, and catering services must be one of them.
(Source: Qianzhan.com)
(Editor in charge: DF078)
Solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this stand.
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