The global watch market also turns a page to overcome the pandemic shock. The signs are there and to tell them, as always, is the Swiss production pole of timepieces which represents over 50% of the world turnover in the sector and exports 90%: in 2020 the market inevitably had a decline, but in the first four months in 2021 there was a strong increase in Swiss exports, above expectations.
The international scenario
As in many other sectors, China and the United States are driving the recovery. Still negative are the data for France and Italy, among the top ten markets for Swiss watches, which continue to suffer from the absence of tourism and are only now beginning to see the exit from the Covid tunnel, which should lead to a recovery in internal consumption.
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Between auctions, collectors and boutiques
A photograph of this delicate restarting phase is contained in the 24 pages of the Watches Report, attached to the Sole 24 Ore on 3 June, with a particular focus on our country – where there are many collectors and some of the best high-end watch retailers – and on the international auctions which, despite the pandemic, have exploited the digital frenzy to score prices and trade at record levels.
The news is coming
The protagonists of the Watches Report are the watchmakers, large brands and small and medium-sized enterprises, which through digitalization (including trade fairs) are facing the turning point of the relaunch and of the new models on show for summer 2021.