Provocation from the Fiat Brand on the eve of the Geneva Motor Show where Stellantis, with all its brands, will not be present like most European and American brands. With an ironic video shot in Geneva, a hamlet of the municipality of Castenedolo in the province of Brescia which has the same name as the Swiss city, the CEO of the Italian brand, Olivier Francois, held a hypothetical press conference, but concretely revealing the new family of concept inspired by Panda which will characterize the new vehicles of the future of the FIAT brand worldwide.
The first new product, inspired by the City Car concept, will be revealed on July 11th followed by the launch of one new model per year until 2027. The new model series is designed to conquer roads around the world and complement the brand’s range. For this reason, thanks to Stellantis, FIAT will use a single global platform on which it will be possible to produce any new model chosen based on its local relevance. The new models can be created anywhere and produced in every part of the world, reaching every customer on the planet. The unique, multi-energy platform will allow future FIAT models to be equipped with electric, hybrid and ICE engines. Furthermore, the new family will be characterized by the efficient use of space and sustainable materials. Each of the new models will be a unique and original interpretation of the inclusive, accessible and ingenious spirit that has allowed the brand to create vehicles with extremely modular interiors, unique looks and bold personalities.
«You don’t need a big show – underlines Olivier Francois in the video – to announce a great idea. And do you know why? Well, because, simply, we don’t need it” and continues “FIAT is a global brand, 1.3 million cars sold last year and a solid leadership in many parts of the world. The next step in global competition is the transition from local products to a global offering that will benefit all our customers in every part of the world. We are excited to share a preview of our future; a very near future in fact, in fact the first car will be presented in 4 months during the celebrations of the 125th anniversary of the brand. This car will then be followed by a new model every year”
Fiat is a global leader. 1.3 million cars sold last year. It is Stellantis’ number one brand in terms of volume. Leader of electric city cars in Europe. Leader of the entire South American market, leader in Turkey, Algeria, and obviously in Italy. And all this thanks to his models; Fiat Strada: number one in Brazil, Fiat Cronos: leader in Argentina, then in Turkey. There is the Tipo, in Algeria the Doblò and obviously in Italy, the Pandina. The 500 was also number one in Germany for a few months.