David Howgego (left) is the latest addition to Choco. Choco
In the Berlin startup scene, Choco flies under the radar. No crises, no flashy marketing campaigns, but numerous well-known investors on their board. Choco has been a unicorn since April 2022. Last year in February, the Berlin startup was valued at 1.2 billion euros.
Co-founder and CEO Daniel Khachab built numerous startups for Rocket Internet and has been working on his own company since 2018. Using Choco, restaurateurs can organize their daily grocery shopping and place orders with all their suppliers. Not only German seed investors such as Lukasz Gadowski and Foodlabs, but also Coatue, Bessemer and Insight Partners – VCs who have already made tech companies such as Spotify, Twitter and Shopify big – have financed the messenger.
The Choco team
Choco is now worth 1.2 billion euros. To achieve this milestone, CEO Khachab has hired a team of experienced tech professionals. In 2023 there were some departures and new additions at the management level.