Improve the health and well-being of pets, the people who love them, communities and the planet. This is Purina’s objective which in the Purina in Society 2020 report, drawn up in compliance with the guidelines for sustainability reporting compliant with GRI Standards (2018/2020), presents in detail the report on the progress made and the impact of Purina initiatives, partnerships and collaborations launched to achieve the objectives.
In the last two years, thanks to the various activities carried out, Purina has: launched over 30 new products aimed at improving the health and well-being of pets; eliminated preservatives and dyes from all products, reaching the goal well in advance (2020 against 2023); 94% of zero deforestation soybeans and 78% of packaging are now designed to be recyclable; collaborated with various partners to educate over 1 million children in responsible pet ownership and supported the adoption of 98,731 pets. Important results that give impetus to other important goals.
“We are setting new ambitious goals and will review our commitments to ensure that we can actually operate within the limits of the planet and have a positive impact on people and society in general. This will drive us to more important and rapid progress, to drive change on social issues and to pursue our purpose: to improve the lives of pets and the people who love them, “comments Jeff Hamilton, CEO of Nestlé Purina PetCare Europe, Middle East and North Africa.
There remain areas of work where the company is striving to deliver on its commitments, such as responsible sourcing of seafood ingredients. «At Purina, all our actions have always been aimed at improving the life of pets and the people who love them. For this reason, I am proud of the progress we have continued to make, since the launch of our commitments in 2016. This edition of the PinS Report is further demonstration of our continued efforts and collaboration with partners and organizations with whom we share a vision. strategic »comments Rafael Lopez, regional director of Purina Italy and Southern Europe.
“We will continue to work together to create a better future for pets, the planet and the communities in which we operate,” concludes Lopez. In 2020, in the midst of a health emergency, Purina often never has to think about communities with concrete actions. In particular, Purina Italia donated meals to cats and dogs housed in Enpa shelters and to families in difficulty through the Italian Red Cross, participating in the #AltriEroiEnpa campaign and covering the costs of stalls and pensions for pets temporarily left without care, together with Leidaa.