The Piaggio group and Santander Consumer Finance (Santander) have announced that they have signed a long-term global collaboration agreement, aimed at the development of retail financial services with the aim of supporting the Piaggio Group’s commercial structure and the distribution network on different markets. locals. “Santander becomes the new global partner of the Piaggio Group for the supply of retail financial services, maximizing, with joint activities, the strengths of the cooperation and customizing the offer according to the needs and the business development strategy for all brands in the Group (the vehicles of the Piaggio, Vespa, Aprilia, Moto Guzzi, Derbi, Gilera brands) “, reports the note.
In 2021, the Piaggio Group sold 536,000 vehicles worldwide (+ 11% compared to 2020). In Europe, the Piaggio Group confirms its leadership in the scooter segment with a share of 22.7%. The exclusive partnership between the two groups will affect key European markets: in a first phase, the countries not currently covered by agreements with other partners (including Austria, Belgium, the Netherlands, Greece and the UK) and from 1 January 2023 also Italy, France , Spain and Germany.
Furthermore, Santander will support the development of the Piaggio Group’s business also in the markets of Latin America, the United States and Canada, thanks to a structured and widespread presence. The agreement also provides for the evaluation of the parties to extend the collaboration in other strategic markets for the Piaggio group.