Palella Holdingsfamily office di Salvatore Palellaacquired the entire share capital of Everli, an Italian operator for home shopping with a turnover of over 100 million euros. The operation, carried out with a capital increase of 21 million eurosaims to lay the foundations for the strengthening, reorganization and relaunch of Everli also through potential synergies and close collaboration with large-scale retail trade groups, we read in a note.
Il recovery plan of Everli, founded in 2014, aims to make the platform profitable on the Italian market and then support its expansion into other European markets. With this in mind, the company plans to strengthen management, also through new hires.
In recent days the specialized portal Sifted wrote that Everli, once valued at more than 450 million euros, was about to be sold at the symbolic value of 1 euro, after having faced a liquidity crisis e failing to raise funds. Since its foundation, Everli has raised a total of 140 million euros from some of the largest Italian funds specializing in startups such as United Ventures and 360 Capital.
Decisive for the relaunch of the company, underlines Palella Holdings, was theagreement signed by Assogrocery on 19 February with CGIL, CISL and UIL to regulate the sector, providing for the first time a system of minimum protections for shoppers.
“I am thrilled to welcome this extraordinary opportunity to relaunch Everli, a platform that has already demonstrated enormous potential in the online shopping sector,” he comments Salvatore PalellaItalian entrepreneur who founded Helbiz, a company active in micromobility.
“Our vision – he explains – is clear: we want to transform Everli not only into an undisputed leader on the Italian market, but also into a point of reference for innovation and quality in the home shopping delivery service. The challenge of Everli’s relaunch passes through his profitability in the short term and includes investments in technology, user interface and strategic partnerships to optimize every aspect of the shopping experience.” (Teleborsa)