The video is emblematic. You see a satellite dish, a decoder, various wires swept away in a vortex that runs out behind a television. And there is only one cable to attach. And that’s it. “No dish, no decoder, no hassles. A TV, a link », reads the pay off. Here is Sky Glass, the new born of the Sky house which, as can be understood from the video last Thursday 7 October on the screens of the presentation in London, represents an evolutionary step, for the media company of the Comcast house: Sky Glass is a smart TV made in-house , connected via wi-fi and not via satellite dish, with Sky integrated inside.
Three versions: 43, 55 and 65 inches
In reality we can talk about a range of smart TVs made by Sky, given that there will be three models on the market: in the 43-inch, 55 or 65-inch version. It starts in the UK on 18 October. For the other countries it will then be necessary to wait “from 2022” for the arrival on the market of these well-finished televisions, certified as Carbon Neutral products, with Ultra HD technology and Quantum Dot capable of displaying over 1 billion colors. “Comcast has been in the television industry for about 60 years. There have been some great moments of potentially great transformation. This could be one of them, ”Comcast CEO Brian Roberts said at the launch event.
All Comcast know-how in one platform
Certainly Sky Glass appears as one of the most evident results of the operation that in 2018 brought the pay TV of the Murdoch galaxy to be acquired by Comcast. Not the first, however. In July, the US TLC and media giant said it would give NBCUniversal’s streaming service Peacock to Sky’s 20 million subscribers in Europe at no additional cost, just to give an example. But the passage is key, as Sky’s global CEO, Dana Strong, makes clear throughout the presentation, according to which there is all the know-how of the media company “in a new entertainment platform to give people what they want ready today for tomorrow ».
Will the parable retire?
And therefore «a single television in the world with Sky integrated inside together with all your favorite apps». The smart TV «works with a wi-fi network. So no dish, decoder and annoyance “, also giving hospitality to” content from public service broadcasters together with those of giants like Netflix and Disney + “. We start in the UK where there is a whole market of new users to be conquered thanks to streaming and wi-fi. How much this will happen at the expense of the parable, in the United Kingdom as in the rest of the countries, will be the real point of attention.
