Tang Luo
2023-05-14 17:34:17
Source: Times Online
From May 10th to 14th, the 2023 China Brand Day series activities with the theme of “Chinese brand, shared by the world; brand new power, quality new life” were held at the Shanghai World Expo Exhibition Hall. Among them, the creative pop-up store “Beautiful Museum” created by People’s Daily made a brilliant debut and became a popular check-in place for the Shanghai World Expo Exhibition and Convention Center. With the theme of “beautiful”, the pop-up store uses virtual reality technology and immersive interactive experience to allow tourists to experience the hard-core national trend of “going to the sky and entering the sea” at close range, and fully demonstrates the development achievements of Chinese brands.
The pop-up store has set up six themed exhibition areas: “The River of Time”, “Time Freezing”, “Hardcore National Trend”, “The Future Has Come”, “Twelve Hours·The Beauty of Life” and “China Power”. Through reasonable moving line design and “miniature” Landscape”, “wearing experience”, “traveling in traditional Chinese colors” and other interactive experiences, to feel the beauty of traditional culture together.
The long river of time has witnessed the beauty. In this creative channel, through holographic projection technology, we will review the great achievements China has made in various fields since the reform and opening up. “The wind is strong enough to sail, and it is time to forge ahead!” Visitors feel the splendor of the times in the streamlined design of light and shadow.
The “Time Freezing” exhibition area, through creating a deep immersive experience, truly restores old objects such as sewing machines and refrigerators in the 1980s in front of tourists, and evokes people’s good memories of the passing time.
Touch China’s “space station”, sit in “Tiangong No. 1”, feel the “building sky train”… In the hard core national tide exhibition area, a large number of “national important weapons” have appeared one after another. In this exhibition area, visitors can walk into the Tiangong-1 space laboratory experience cabin and use VR technology to experience the launch scene of the Shenzhou spacecraft. In the “The Future Has Come” exhibition area, through technologies such as AI interaction, visitors can also experience “space exploration” and “Mars exploration”.
The beauty of the twelve hours is poetic in every moment. The “Beautiful Museum” takes the twelve hours as the main line, and displays twelve creative color exhibition areas, combining the traditional Chinese colors at each hour with the day’s work and rest to create a poetic and picturesque swimming space.
Give full play to brand power and create quality life. In the “Beauty of Life” exhibition area, we also saw many brands, which together help to start a better life. Hongxing Erke starts the day with sports, and puts forward the concept of “creating Chinese runners together”; Yilian Muxi’s creative check-in area of ”searching for the origin” attracts a large number of tourists; Wansali silk makes “Shen Shi brush purple cotton” more Some romantic colors; crown bead tiles make oriental aesthetics better integrated into life.
On the way to pursue a better life, technological products play an important role. Ele.me’s takeaway “smart helmet” allows riders to complete orders, navigation and other operations through voice, making riders safer while driving; Galanz brings “prefabricated food unmanned retail + smart cooking solutions” to accompany you to experience the late-night canteen the warmth.
The brand lights up a happy life, and the overall design of the “Beautiful Museum” undertaken by Tianpin Communication Group is novel and creative. Meet at the Shanghai World Expo Exhibition Hall, let us witness the brilliance of domestic products and listen to the beautiful voice. Check in the “Beautiful Museum” together and meet the beautiful.
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