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So hasn’t the death of the cinema been canceled, just postponed? There are many large cinema chains that can no longer invest, says Flebbe. “And this is partly what the cinemas look like.” Capital and investments are needed; austerity measures cannot be maintained in the cinema industry – all the less the more the number of visitors is already dwindling. “All cinemas that want to survive must now be set up in such a way that money can be invested again. Only then can we manage to convince visitors of the appeal of going to the cinema.”