The “22nd International CBME Maternity and Children Exhibition” officially kicked off on June 28th, 2023, at the Shanghai National Convention and Exhibition Center. The event, organized by Informa Markets, is set to be a grand gathering for the maternity, infant, and children industry, providing a platform for industry professionals to communicate and explore new products, trends, and business opportunities.
With an exhibition area covering 300,000 square meters, the 2023 CBME has attracted a record-breaking number of exhibitors from more than 30 countries and regions. More than 2,880 exhibitors and 4,500 maternity, baby, and child brands are participating, making it one of the largest events in the industry. The exhibition is also expected to draw more than 100,000 global buyers from nearly 40 different channels.
The maternity, infant, and child industry have been experiencing continuous growth, presenting new business opportunities for both domestic and foreign trade. This year’s CBME aims to capitalize on this growth by bringing together high-quality brands, showcasing a wide range of products and services. The exhibition covers various categories, including maternity and baby products, food and nutrition, toys, education, and more.
One of the highlights of the 2023 CBME is the strong presence of overseas brands, with over 750 brands from more than 30 countries participating. The international pavilions, including those from North America, Europe, and Asia, have returned to the Chinese market, bringing significant growth in high-end children’s clothing, oral care, sleep management, feeding, nutrition, and educational toys.
To cater to the evolving needs of the market, the exhibition has expanded its product line to include children’s categories and household products. The addition of outdoor sports, study tables, stationery, and education exhibition areas allows for a more comprehensive display of products. Brands showcasing in these areas include well-known names such as Kinderkraft, Bike8, Jimi Puzzle, STA, and many more.
In addition to the extensive exhibition halls, the 2023 CBME has introduced several new features. The “New” Hall in Hall 7.1 provides a platform for exhibitors to showcase their new products, trends, and innovative ideas. The Super New Product Collection Street gathers well-known brands to showcase their latest products. The “Go Wild! Outdoor Parent-child Zone” offers an interactive and immersive experience for families interested in outdoor activities.
Numerous conferences and activities are scheduled throughout the exhibition to help industry professionals stay updated on the latest trends and developments. The “Crossing Boundaries • CBME Maternity, Infant and Child Industry Summit” comprises 13 major theme summits covering topics such as big health, retail, marketing, baby care, outdoor parent-child, and more. Parallel to the summits, several other activities, including salon sessions, press conferences, shows, and matchmaking meetings, are also taking place.
Overall, the 2023 CBME Maternity, Infant, and Children Exhibition is expected to be a significant event for the industry, attracting a diverse range of exhibitors and buyers from around the world. The exhibition aims to facilitate communication, foster new business opportunities, and promote the growth and development of the maternity, infant, and children industry.